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There are few studies in the northern region of Brazil regarding honey consumption. Therefore, this research aimed to evaluate the perception of the population regarding the consumption of honey in the State of Roraima. An online questionnaire was prepared and applied in 2021 through the Survio website, containing 340 respondents in total. Regarding the socio-educational profile of the interviewees, 43% (145/340) belonged to the age group of 21 - 30 years, 65% (221/340) were female and incomplete higher education was the level of education with the highest percentage of respondents 39.4% (134/340). Regarding consumption, it was found that 45% (153/340) of respondents rarely consume honey and when asked about the reasons that would lead them to stop consuming honey, the price 35% (110/316) followed by health 34% (107/316) were the reasons with the highest number of respondents. For 77% (273/340) of the interviewees, honey has a food function. Regarding advertising, 75% (255/340) reported that they had never seen advertising encouraging the consumption of honey. The research showed that the consumption of honey in the State of Roraima has a low frequency when compared to other states in the country, such as the southern region. There is a need to increase improvements in marketing incentive actions, influencing the increase in honey consumption, as it is an important product of animal origin that should be more present on the consumer's table, always considering products of proven quality through the inspection services, reducing risks to consumer health. [ABSTRACT FROM AUTHOR]