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This paper describes the recent emergence of alternative food networks in China in the context of widespread food quality concerns. Drawing on interviews and public blog posts, we illustrate how participants in these networks are moving beyond instrumental market relations and developing the collective agency necessary to participate in shaping China's food system. We argue that the initiators and participants in these alternative food networks are not only individual shoppers who 'vote with their chopsticks', but are also nascent activists deploying grassroots community organising strategies. We reveal how these networks are using inclusive and reflexive processes to build diverse networks, how they are using internet communications to extend their reach, voice dissent and engage in nascent 'bottom up' policy formation, and how they are building influential connections and actively, but unofficially, expanding linkages to broader emancipatory spaces of global and social justice movements. [ABSTRACT FROM AUTHOR]

Rural sociologists and geographers have conceptualised different rural development trajectories including “the agri-industrial model”, “the post-productivist model” and “the rural development model”. Alternative food networks (AFNs) are increasingly recognised as a “forerunner” and a critical component of the emerging “rural development model” in the West. Meanwhile, Marsden and Franklin [2013. Replacing neoliberalism: theoretical implications of the rise of local food movements.Local Environment, 18 (5), 636–641] pointed out that there is a “local trap” in the current conceptualisation of AFNs that overemphasises their local embeddedness and heterogeneity. This “local trap” marginalises AFNs and, therefore, hinders their potential for transforming the industrialised conventional food system. The convergence and scaling-up of fragmented AFNs have been recognised as important ways to address this marginalisation issue and thus have attracted considerable attention. However, current studies of the convergence of AFNs focus mainly on the role of food-centred organisations without recognising the role of the emerging “rural development” initiatives in the convergence of AFNs. Based on in-depth interviews with key stakeholders and analysis of secondary data, this paper uses the New Rural Reconstruction Movement (NRRM), an emerging alternative rural development movement in China, as an example to illustrate how the NRRM opens up a novel space for the convergence of AFNs. We argue that the interrelationship between AFNs and rural development is indeed reciprocal. The NRRM, following the “rural development” trajectory, functions as a hub for the convergence and scaling-up of various alternative food initiatives. Strategies for achieving convergence include constructing a “common ground” for these initiatives, establishing national alliances and organisations, sharing knowledge and exchanging personnel among them. [ABSTRACT FROM PUBLISHER]

Food safety issues in China have received much scholarly attention, yet few studies systematically examined this matter through the lens of trust. More importantly, little is known about the transformation of different types of trust in the dynamic process of food production, provision, and consumption. We consider trust as an evolving interdependent relationship between different actors. We used the Beijing County Fair, a prominent ecological farmers' market in China, as an example to examine the transformation of trust in China's alternative food networks. We argue that although there has been a disruption of institutional trust among the general public since 2008 when the melamine-tainted milk scandal broke out, reconstruction of individual trust and development of organizational trust have been observed, along with the emergence and increasing popularity of alternative food networks. Based on more than six months of fieldwork on the emerging ecological agriculture sector in 13 provinces across China as well as monitoring of online discussions and posts, we analyze how various social factors--including but not limited to direct and indirect reciprocity, information, endogenous institutions, and altruism--have simultaneously contributed to the transformation of trust in China's alternative food networks. The findings not only complement current social theories of trust, but also highlight an important yet understudied phenomenon whereby informal social mechanisms have been partially substituting for formal institutions and gradually have been building trust against the backdrop of the food safety crisis in China. [ABSTRACT FROM AUTHOR]