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Southern Comfort is planning its first packaging redesign for 70 years in an effort to give the spirit brand a more modern and masculine image. Brown-Forman, owner of Southern Comfort, [...]

As part of the shift back to the United States from Europe for bottling Tarantula Azul blue citrus-flavored tequila, McCormick Distilling Co., Weston, Mo., also gave the brand a new [...]

The new bottle for Original Polish vodka features clear metallic silver lettering, which provides a see-through effect that further enhances the cobalt blue bottle. Original Polish vodka is imported from [...]

Makers of Alize's V.S and V.S.O.P. cognacs have created a gift box to complement the products for the holidays. Tall, uniquely shaped amber-tinted glass bottles with fluted ridges and royal [...]

The 1.4-million case Dewar's Scotch brand has introduced a new bottle and label for its White Label. Since being acquired by Bacardi Ltd. two years ago, the brand has undertaken [...]

Brown-Forman Corp. has added a new 375-ml. size to its Woodford Reserve Distiller's Select Bourbon. The new bottle is 8.25 inches tall and 3.75 inches wide. Like the 50-ml., 750ml. [...]

Packaging design firm Saxco International, Horsham, Pa., recently worked with McCormick Inc. on its new Ke Ke Beach Key Lime Flavored Cream Liqueur. The brand features a flint glass, white [...]

Jack Daniel's Country Cocktails, the 200-ml. cousin of Jack Daniel's Tennessee Whiskey, are now available in 1.75-liter packaging. Choose from Downhome Punch, Lynchburg Lemonade and Wild-berry Jack flavors. Additional flavors [...]

Moonshine Drinks has unveiled a new brand design for its Vodka Ice range of premium packaged spirits, aimed at capturing a greater share of the 18-30 market. Designed by Manchester-based [...]

Sazerac, New Orleans, has given its superpremium Rain Vodka a new image. 'Originally, the thought was to create a bottle with a teardrop effect directed toward the feminine market. However, [...]

UDV North America has repackaged Smirnoff Vodka in new upscale bottles. The new package is taller and more slender than the original bottle, while the label is slightly smaller. The [...]

The bottle cleaner that had been on Jim Beam Brands' high-speed flask packaging line in Clermont, KY was wearing out. The old 'roller coaster' style cleaner functioned by removing the [...]

Brown-Forman, Louisville, Ky., has rolled out a VIP bottle for Woodford Reserve Small Batch Bourbon. The new bottle features a copper foil label that can be personalized with a name [...]

Agave Loco Brands' RumChata Cream Liqueur expanded its size selection to include 1.75-ml, 1-liter, 750-ml, 375-ml and 50-ml bottles. The company released the new packaging sizes to meet the demands [...]

Maxxium UK has introduced a 'more fun' look for its Sourz spirit brand. Rolling out now, the updated bottles feature bright coloured patterns that glow under UV [...]

McCormick Distilling Co. Inc. launches its new brand, Montego Bay Coconut Rum, with help from Amcor Rigid Plastics (www.amcor.com), who designed and produced a proprietary series of lightweight polyethylene terephthalate [...]

[ILLUSTRATION OMITTED] A cream liqueur called Spirit of Liberty comes in a glass decanter that certainly reflects the name. The 36-proof liqueur, from CMSC Spirits Group, Monmouth County, N.J., comes [...]

Italian supplier Distilleria Bottega is launching a duty-free exclusive pack of its leading grappa brand Alexander (pictured). The 50cl bottle was created as a result of demand from Bottega's Baltic [...]

A skull and crossbones says 'poison' in any language, and a female silhouette calls out 'ladies room.' But when it comes to alcoholic beverages, there is no universal symbol. Brian [...]