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Start Over Author "Reisberg, Leo" Topic alcohol drinking Region boston (mass.)

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1. When Do Scare Tactics Become `Health Terrorism'?

Author

Reisberg, Leo

Subjects
*STUDENT drug testing, *ADVERTISING campaigns, *UNIVERSITIES & colleges, *UNIVERSITY & college administration, *ALCOHOL drinking, *GOVERNMENT policy
Abstract

Focuses on the debate over graphic anti-drinking advertisements. Reflection of differing views on how to change student behavior; Campaign by the City of Boston, called 'Party Smart'; Criticism of the scare-tactics approach; Support for a strategy known as social norms approach by college administrators; Experiment at the Northern Illinois University; Financial problems; Outlook.

Published
1999

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