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The article discusses the potential of a reengined version of the Airbus A330 aircraft, called the A330neo, focusing on airlines' demand and manufacturer Airbus' hesitancy to develop it as of February 2014. Topics include airline Air Asia X and others' lobbying for the new engine technology, the success of similar reengining projects such as the Airbus A320neo and the Boeing 737 MAX, and engine makers General Electric and Rolls-Royce.

The article discusses demand for a potential new engine option (neo) version of the Airbus A330 airplane, focusing on growing support for the project as of March 24, 2014. Topics include the endorsement of the ideas by U.S. aircraft lessor CIT Aerospace, the lack of official consideration of the option by aircraft manufacturer Airbus, and details of the effects the reengining process would have.

The article reports that aerospace company Airbus announced it would decide whether or not to develop a re-engined A330 airplane, known as the A330neo, by mid-2014 and discusses the logistics and potential customers for such a program.