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One of the programs that can be implemented by women managing watersheds (DAS) in an effort to improve family welfare and preserve the environment, especially in the food sector, is the program for planting and utilizing the watershed environment as a place to plant Family Medicinal Plants (TOGA). This program also responds to the decline in people's purchasing power due to increasingly expensive drug prices, so that it indirectly has an impact on the decline in public health status. The general purpose of the research is to see the efforts of empowering women around the Martapura watershed in the use of yard land to plant TOGA by formulating strategies and programs for women's empowerment. To answer these objectives, a SWOT analysis was carried out to determine the strategy and then continued with the Process Hierarchy (AHP) analysis to determine the priority strategy. The total score of internal and external factors is 1.4384 and 0.2465, respectively. So it can be concluded that the strategy of Empowering Women Around the Martapura Watershed in the use of yard land for TOGA farming is in quadrant I position, a very favorable condition. The priority strategies based on the results of questionnaire data processing using the AHP method are WO2: developing products produced through processing results (38.52%), WO1: conducting partnership programs between producers and marketing agencies (27.50%), SO1: relying on product advantages (11.78%), SO2: promoting socialization of the use of family medicinal plant cultivation (TOGA) through face-to-face and social media (7.95%), WT1: establishment of a medicinal plant market by the relevant agencies (6.64%), ST1 : re-encouragement of extensions to business actors of family medicinal plants (TOGA) (4.53%), and ST2: holding seminars/business promotions regarding the benefits of using family medicinal plants (TOGA) (7.56%).