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The given issue applied in the practise of food businesses in Slovakia is very actual. The objective reason is especially the fact that the food businesses are producers of domestic foodstuffs, production of which is considered very important not only from nutritional point of view for the population and availability of quality domestic products but from sustainability of employment in this branch, development and application of quality, qualified and committed employees, point of view as well. The objective of the paper is to find out how food businesses working in Slovakia implement and use new trends, in selected areas of human resource management, in reality. The research actively included 453 food businesses from all the Slovakia. The statistical relations and correlations between variables were performed by Cronbach alpha, Spearman test, Kruskal-Walis test using programs EXCEL and SAS Enterprise Guide 7.1. We found out that food businesses in Slovakia show significant reserves and shortcomings in a practical application of new trends within human resource management despite of the fact that their representatives realize the importance of human resources. In the conclusion, we provide suggestions and recommendations to improve the company practise.

The fruit consumption in the Slovak Republic rates below the European average. There are several reasons causing this situation: the financial situation of the inhabitants, high prices of the temperate zone fruit in shops and the unhealthy eating habits of the consumers. The expenses on fruit have been decreasing within the consumer basket in our country. The consumption of fruit and the fruit products (in the value of fresh fruit) rose in 2006 in comparison with 2005 and achieved 54.0 kg per capita. The increase of fruit consumption was recorded thanks to the growth of the fruit containing products. Despite the rising tendency of the fruit consumption per capita, it is still much lower than the recommended dose. Based on the questionnaire survey, the objective of this paper is to identify and analyse the attitudes and behaviour of Slovak consumers, particularly from the Nitra region, to the temperate zone fruit consumption. The survey showed that health is the most important reason for the temperate zone fruit consumption. Apples and grapes are the most frequently consumed sorts. They comprise 50% of the total consumption of the temperate zone fruit. The consumption of the temperate zone fruit has stagnated recently according to the responses of half of the respondents, and even 66% of them would like to increase the temperate zone fruit consumption. Consequently, the dependence of the particular answers to the questions and the indications of a respondent (sex, age, education, locality) were studied by the use of the associative analysis.