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Financial cognitive ability is an important part of human capital, which has a direct impact on household income. The dual differences composed by rural residents’ cognition level and residents’ income make the relationship between the two complicated. Based on the analysis of the impact of financial cognitive level on rural household income, this paper takes into account the individual heterogeneity of financial cognition to build an unconditional quantile regression (UQR) model through the micro data of the China Household Financial Survey Project (CHFS). Incorporating the background of the rapid development of digital finance, this paper also studies the impact of rural residents’ financial cognition on household income. The empirical results of the article have the following conclusions: First, on the whole, the improvement of financial cognitive level promotes the increase of rural household income, but this promotion has significant differences at different quantile levels of household income. Second, the digital financial inclusion index in the region has a positive moderating effect on the impact of financial cognition on the income of rural households. Third, the heterogeneity of the impact of financial cognition on the income of rural households is reflected in the two aspects of regions and household assets.

Most countries have experienced land urbanization, which is indispensable for financial support, especially for their financing function achievement through land appreciation and other channels in the urbanization process. By using 34 provincial capital (sub-provinces) cities in China as the sample, this paper studies the impact of finance on land urbanization construction based on the panel data from 2003 to 2018 under a differential GMM method; besides, the causes of excessive financial support and results generated on different regions are reported. Moreover, a moderate range of financial support for land urbanization is found under the influence of land finance. We obtain the following results: first, there is excessive financial support for land urbanization with regional differences exhibited; for instance, the eastern and central regions have an excessive financial support but the western region does not. Second, land urbanization with an excessive financial support correlates with financial efficiency, while the relatively large financial efficiency leads to the waste of a large number of financial resources. Third, financial support has a single and significant threshold effect on land urbanization construction, and finance has a promoting effect when land finance is less than the threshold value; otherwise, it has an inhibiting effect.