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Mobile phones today have become a necessity in human being life. It treated as a vital instrument carried by individual to be informed and connected with the world. For satisfying customer, mobile phone makers companies have to bring new changes and features to attract customer. In this study an attempt is made to evaluate the effect of age and gender on the brand loyalty and customer satisfaction of mobile phone users. The main objective of this study is to explore the impact of the personal factors including gender and age on the customer satisfaction and brand loyalty of mobile phone users. The study examines the effect of technology on brand loyalty of mobile phone users. Further the study also revealed the satisfaction level of users of their current mobile phone. [ABSTRACT FROM AUTHOR]