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Your search keyword '"RATES"' showing total 3 results
Start Over Descriptor "RATES" Topic advertising rates Topic periodicals
3 results on '"RATES"'

1. NO HOLDING BACK RATE CUTS.

Author

Fitzgerald, Kate

Subjects
*MAGAZINE advertising, *ADVERTISING, *PERIODICAL publishing, *PUBLISHING finance, *PERIODICALS, *RATE bases, *ADVERTISING rates, *RATES
Abstract

Reports on the increase in magazine-advertising rate discounts in the wake of a soft economy. Increase in the average rate card discount to 30.8 percent; Flexibility seen in the number of pages required in order for media buyers to get a discount; Categories showing sharper increases in discount rates, including mass-circulation magazines; Special-interest magazines offering media buyers the lowest discounts; View by most media buyers that basic rate cards are set artificially high.

Published
2002

2. NEW AD RATES.

Author

Mandese, Joe

Subjects
*ADVERTISING, *ADVERTISING rates, *PERIODICALS, *RATES
Abstract

The article presents advertising rates for various publications in the United States. Magazines included in the list are "Bridal Guide," "Cooking Light," "Details," "Entertainment Weekly," "Essence" and "Family Fun."

Published
1992

3. NEW AD RATES.

Subjects
*ADVERTISING, *ADVERTISING rates, *PERIODICALS, *RATES, *ADVERTISING spending
Abstract

Discusses advertising rates of various periodicals in the United States as of December 1990. "Discover"; "Golf Illustrated"; "HomeOwner"; "1,001 Home Ideas."

Published
1990

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