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Late last year, after the market crashed, Travelocity's Victoria Treyger took a close look at her Google search results and noticed that far more than stock prices had changed. Consumers, [...]

What do you do after launching one of the most innovative and effective campaigns of recent years? In Hyundai's case, you move on to the next campaign. The carmaker, whose [...]

Old Spice's 'Smell Like a Man, Man' campaign has been a huge viral success, but has it increased sales? The answer is an emphatic yes, according to The Nielsen Co. [...]

Domino's last week introduced an industry first: A transparent pizza. The chain, working with Crispin Porter + Bogusky, attempted to one-up competitors on the authenticity front by announcing that all [...]

Just how spicy is Chick-fil-A's new Spicy Chicken Sandwich? Apparently, it's so hot that it burns right through the HTML code in this banner ad. Yeah, it's an ad that [...]

HTC may not be a household name, but it's definitely showing up in a lot more households lately. The Taiwanese company claimed 5.1 percent of the world smartphone market in [...]

In the past few years, Yahoo has been in the news more for its on-again, off-again potential deals with Microsoft (which is ultimately off) and its management changes than for [...]

Scott Brown didn't Just change the course of the U.S. Congress. He's influencing marketers as well. Brown, a Massachusetts Republican who picked up Democrat Ted Kennedy's old seat in the [...]

Americans in the lower 48 states who experience seasonal affective disorder have our sympathy-but they actually have nothing to bitch about compared to the poor saps in Canadian provinces like [...]

Reebok is launching a revamp, or perhaps a 'reevamp' of its image this month with a global campaign built around tile 'Ree' in its name. Initially, the campaign, via DDB [...]

Taking a page from Subway and FreeCreditReport.com, which feature catchy original music in their ads, auto parts brand Napa is rolling out a tuneful new campaign. The ads, the first [...]

Apple's announcement of its long-awaited tablet computer last Wednesday was greeted by a round of quips about the name. iPad? Within minutes, the top trendinq topics on Twitter included 'iTampon' [...]

Texting campaigns have usually been designed with younger consumers in mind, but now Bank of America's Merrill Lynch Wealth Management unit is planning one aimed at jittery boomers looking to [...]

The airline Virgin America only spent $300,000 on measured media for the first 11 months of 2009, per the Nielsen Co., so the brand doesn't have the ad budget to [...]

LG HAS RACKED UP U.S. market share for its mobile phones by putting its ego aside and letting carriers like Verizon and AT&T get the glory, but a new high-profile [...]

Provides information on a television advertising campaign created by Doner, which will explain the late fees advertising policy to be launched by Blockbuster in the U.S. in June 2005. Overview of the campaign; Details of the policy; Reason behind the decision of the company to change its policy on late fees.

The article profiles Lisa Walker, a marketing executive at Campbell Soup Co. who was responsible for developing an advertising campaign to promote the benefits of a line of soups that had reduced sodium levels but were alleged to have the same taste as soups with high sodium levels. Negative public opinion regarding high sodium levels in food products is discussed.

A review is offered for the television advertising campaign, for Microsoft Corp.'s Windows Mobile.

Dell Computer Corp. has done away with its interns for this year's holiday-season TV ads, aiming directly at its competitors with humorous spots that paint the retail-buying process as stressful and costly. One of two commercials that broke last week via Omnicom Group Inc.'s DDB in Chicago, Illinois features a 30-ish guy doing odd jobs like selling lemonade, mowing lawns and babysitting to save up for an MP3 player. Dell spent about $80 million on ads in November and December 2002. Dell hired a group of interns brainstorming on how to make Dell's offerings better. Claire Bennett, director of marketing communications for Dell's consumer group, said the campaign was planned for the first quarter, but Dell was so happy with it, the launch date was moved up.

Reports on the rebranding campaign created by DCA for Canon U.S.A. Launch of advertisements in November 1999; Redesign of all corporate materials; Television commercial directed by Marcus Nispel; Development of a corporate design for Canon's line of copiers; Redesign's incorporation of Japanese-style elements.

An interview with Sam Ewen, founder of the guerrilla marketing firm Interference, is presented. When asked what he thinks of the term "guerrilla marketing," he talks about the types of nontraditional marketing. He discusses incorporating social technology into live events. He believes that social media makes promoting easier.

This article focuses on the product positioning campaign of Unilever for Dove personal care products. Silvia Lagnado, global brand director of Dove, is the biggest influence behind the product positioning. In 2001, Lagnado took over the post, a time of major change at Unilever. Unilever decided to use ordinary women in their advertising campaign for Dove.

Provides information on the television and print advertising campaign of Fuji Photo Film U.S.A. Details on the Green family; Background on its competition with Eastman Kodak; Reasons for changing its advertising tag; Outline of the placement for the television effort.

Reports on the plan for a branding campaign of video equipment Sony Playstation 2 in September 2002. Budget for the campaign; Features of the advertising campaign; Information on video game equipment Microsoft XBox Live and Nintendo GameCube.

Reports on the launching of an advertising campaign produced by Publicis for Siemens in July 2001. Focus of the campaign; Features of the television advertisements; Details on Siemens's turnaround plan.

Reports the decision of IBM to position itself as a general business consultant in the United States. Visions of Lou Gerstner, chief executive officer of IBM; Information on the advertising campaign of the company which features its employees; Periodical where the company's print advertisement will run; Increase in stocks of IBM.

Unveils the advertising campaign of the Motorola company. Cost of the advertising account; Aim of the company for its branding campaign.

Focuses on the advertising campaign made by Keppler Entertainment for the Nokia company. Statement from Matt Wisk, former executive at Nokia.

Highlights the advertising campaign for Microsoft's Pocket PC. Overview of the advertising campaign; Investment made by Microsoft Corp. on the advertising campaign; Details on Pocket PC.

The article reviews the advertising campaign for Pom Wonderful pomegranate products.

The article reviews the advertising campaign for Samsonite luggage products.

The article reviews the advertisement for Microsoft's Windows 7 phone.

The article discusses a lack of popularity which Apple Inc.'s iPad tablet computer has seen and an advertising campaign which Hewlett-Packard has developed to market its Slate tablet computer.

The article examines marketing by the brewery MillerCoors. The company will introduce several new brands of beer in 2010, and has redesigned the bottle for its Miller brand beer in reaction to a decline in sales in 2009. Advertising campaigns for several of the company's brands created by the advertising agencies Saatchi & Saatchi and DraftFCB are discussed.

The article reports on an advertising campaign for DirecTV Inc. that features television game show host Alex Trebek. DirecTV marketing executive Paul Guyardo comments on the commercial. A lawsuit involving DirecTV's rival company Dish Network and Dish's advertising campaign titled "Why pay more?" is mentioned.

The article examines an Internet marketing campaign for the athletic shoe company New Balance created by the advertising agency Mother. The campaign features 365 short Internet video advertisements created by director Jesper Kouthoofd, which will be released over 365 days. The videos are intended to present entertainment as much or more than to advertise specific New Balance products.

The article reports that tax preparation company H&R Block released in December 2009 an advertising campaign themed "Get it right." Chief marketing officer (CMO) Robert Turtledove was appointed by H&R Block in August 2009 and the company hired advertising agency DDB in June 2009. A review of DDB's first campaign for H&R Block is presented.

This article describes an advertising campaign for Swiss Chalet restaurants that is giving viewers an uncomfortable feeling about the restaurant chain. The ad portrays a young woman who has a visit from her long-absent father who takes her to what was her favorite place, Swiss Chalet. The strange demeanor of the actors has been giving many viewers an uneasy feeling about the relationship between the two.

This article describes the advertising campaign by Bacardi for its rum. The campaign was created by the London, England ad firm of Young & Rubicam and it emphasizes a unified global message and the uniqueness of the brand. The advertisements will also be seen in online social network sites such as Facebook and YouTube.

The article discusses advertising campaigns that are based on the failed movie "Snakes on a Plane." Alcoholic beverage company Captain Morgan created a website that allows users to send prank messages to their friends. This is similar to a marketing plan for the "Snakes on a Plane" movie. The Fox television show "House" is using the slogan "Snakes on a cane" to promote its sixth season in 2009.

The article discusses an advertising campaign for the Toyota Prius model hybrid-powered automobile created by the advertising agency Saatchi & Saatchi Los Angeles. Consumers will be asked to submit information through the online social networks Twitter and Facebook about social cause-related events they wish to see publicized in their communities. Selected entries will be presented on Gas Station TV, closed circuit television outdoor advertising shown at filling station gasoline pumps.

The article examines high technology industries marketing. An advertising campaign by Microsoft for microcomputers has succeeded in changing consumer attitudes towards the Mac computer produced by rival Apple Inc. Executives of several high technology companies offer optimistic business forecasting for sales of microcomputers and other household electronics in 2009.

The article discusses advertising campaigns which slander competing products. Former U.S. President Richard Nixon used a political campaign which labeled his opposition negatively. Brands such as Microsoft and Dunkin' Donuts are now running advertisements which negatively speak on competition such as Apple Inc. and Starbucks Corp.

The article reports on a tourism marketing campaign that was developed by Travel Alberta International. With the campaign, Travel Alberta created photographs of ski areas and winter environments and placed them on benches and walls located within the subway system of Toronto, Canada. The campaign was designed to make subway travelers feel as if they were at a ski area and to promote interest in Alberta's ski areas.

The article reports on an advertising campaign that has been developed by 180LA for the pay as you go telecommunications company Boost Mobile. The campaign, which features television, print and online advertising, attempts to persuade consumers that the U.S. dollar is strong and that their calling plan is a good value in difficult economic times.

The author discusses how data shows that consumers are mistrusting of corporation's environmental and responsibility initiatives. It is suggested that consumers are concerned about corporate responsibility efforts only when functional factors like necessity, price, convenience, quality and awareness are met. The author asserts that when corporations promote their good deeds it only makes those deeds more suspect by consumers.

The article discusses a television advertising campaign launched by beer maker Guinness. The television advertisement features a rock concert, and the audience waiting for the rock musician to strike a power-chord on his guitar. The national television advertisement was created by the advertising agency BBDO.

The article discusses how the prepaid wireless provider TracFone is cutting its measured media advertising budget, and is focusing more on in-store television advertising, viral marketing campaigns, and web-based videos. The article explains that TracFone focuses exclusively on prepaid mobile phones, rather than postpaid customers, which means the brands users tend to be credit-challenged and low-income. An overview is presented of TracFone's advertising campaigns.

The article presents an explanation of a successful social networking marketing campaign by Adidas. The article explains the campaign, which involved a page on Myspace which connected to a website and advertisements and also allowed consumers to download Adidas wallpaper for their MySpace page. The article states that for every $100 Adidas spent, it influenced 400,000 people.

The article reports that drugstore retailer Walgreens is testing interactive TV with a campaign that produces coupons for viewers at home and lets them sign up to receive e-mails. Walgreens is working with Starcom and The Media Group to take advantage of the interactive TV features of most EchoStar Dish network set-top boxes. When a 30-second ad for Walgreens runs in about 12 million homes with such boxes, viewers will see an on-screen pop-up, which they can click to be directed to a microsite.