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1. Canali Sets First Men's Fragrance.

Author

W. Evans, Matthew

Subjects
PERFUMES, CORPORATE profits, ADVERTISING campaigns
Abstract

Reports on the plan of Milan, Italy-based fashion house Canali SpA to launch men's fragrance. Expected retail sales that can be generated from the Canali scent; Background on Canali; Information on the advertising campaign for the fragrance.

Published
2005

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