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1. P&G shakeup adds scale and leverage.

Author

Stengel, Jim

Subjects
*MARKETING executives, *AWARDS, *ADVERTISING agencies
Abstract

The article presents an interview with Jim Stengel, a global marketing officer for Procter & Gamble Co. Stengel is responsible for launching the company's 2002 Global Brand Building Awards and for the application of Supplier Business Development to the purchasing unit of the company. He also expressed his expectations from their advertising agencies to respond to their marketing needs.

Published
2002

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