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When Matt Halfill was a kid, his parents sent him to a charter school in Fresno, Calif., where he got a tremendously valuable education--about footwear. 'That wasn't the most advantaged [...]

SALT IS ESSENTIAL FOR LIFE, BUT EAT TOO MUCH OF IT and it may kill you. This is not news. The prevailing theory is that salt forces your body to [...]

Like their brethren whose wares line the noncomestible aisles, big food companies have been pigging out on media lately. In 2007, the industry increased its ad outlay 7.6% over the [...]

NEW YORK -- Following the aromatherapy trend into a new category, Bic is rolling out a scented version of its Soleil disposable razor. The entry, Soleil Twilight, comes on the [...]

Spotlighting a 54-page booklet designed to explain e-business infrastructure to business planners, rather than techies, IBM this week will launch what it is calling its first direct-response TV campaign for [...]

You've made it in America. Now phone everyone and tell them about it. That's the theme of a new TV, outdoor and direct mail campaign in Spanish that Verizon Communications [...]

While rival E[sup.*] Trade rolled an ad with a horse-back riding monkey and Ameritrade opted for a wild-haired slacker hero improbably impressing his boss with his trading know-how, Datek was [...]

LG Electronics' venerable red smiley-face logo will morph into a new cast of characters promoting the company's cell phone line in the U.S. in a $15-20 million campaign hitting this [...]

Palm and Nokia showed the world how to market a tech gadget like an article of clothing, but BlackBerry proved efficiency could be sexy too. Tom Scott was skeptical at [...]

In an unusual online promotion, Compaq will 'take over' the Yahoo! home page this week for a day to promote its iPaq handheld computer. Visitors to the site sometime this [...]

Despite flak from cable rivals over claims made in recent ads for its DSL service, SBC Communications plans to roll new TV spots this month making similar claims. TV via [...]

An executive who looks like he just sucked a lemon is being fleeced by a putative IBM sales rep who is using a vacuum attachment to remove $20 bills from [...]

After a nasty proxy battle aired the company's dirty laundry in full-page ads this summer, Computer Associates is planning a new wave of print and TV emphasizing an attribute its [...]

Taking a warmer, fuzzier approach than in past campaigns, AT&T this week is breaking an animated TV effort that will initially focus on the company's long distance offerings. Work in [...]

Marketers Mull Post-Sept. 11 Moves A week after frantically pulling ads that could be construed as even remotely offensive to the Sept. 11 terrorist attacks, companies from Taco Bell and [...]

In the wake of last week's Hewlett-Packard/Compaq announcement, analysts decided the deal was best for Dell and IBM, who, they said, would gain from two distracted rivals. At retail there's [...]

Nokia, upping its visibility to jumpstart the crucial fall season, will launch a TV spot this week, with supporting print touting its exclusive sponsorship of ABC-TV's new show Alias and [...]

Equant, the Netherlands-based operator of one of the world's largest voice and data networks, next month will launch an estimated $5 million print campaign as one of its biggest rivals, [...]

Many execs were convinced utilities would offer the next telecom boom. Deregulation opened the floodgates for companies to grab share from the big boys, sparking a marketing bonanza. So in [...]

Continuing its awkward transition into the digital age, Eastman Kodak rolls out two campaings backed by $120 million in combined spending to bolster flagging sales of its core 35mm film [...]

New Yorkers 'interact' with outdoor ads by covering them with grafitti. Palm is trying to change that by planting some 200 interactive displays across the city since May Each contains [...]

One casualty of Qwest Communications' belt-tightening mode may be its branding advertising. The Denver-based telecom recently cut its ad budget 'at least' 75% and put off a planned rebranding effort, [...]

In a long-in-coming campaign that included some agency switches, Siebel Systems was set on May 20 to break an estimated $40 million effort touting its personal service. Using the tag, [...]

Continuing its push into the commercial market, chip maker Advanced Micro Devices this week will launch a $25 million global print campaign featuring customer testimonials. Unlike past efforts from AMD, [...]

PRIMETIME NETWORK SPENDING IN 2000 $512.2 million HOT BUTTONS AT&T has a new corporate structure and will likely want to tell the world about it. WorldCom and Sprint also want [...]

In a bid to boost its tech credibility and differentiate itself from fly-by-night Internet firms, telco SBC Communications this week will break five television spots hammering home a reliability message. [...]

In an unusual media-buying strategy meant to enhance its $35 million branding campaign, UBS PaineWebber will be the title sponsor of prime-time shows across the three major networks. Advertisers often [...]

In an unusual media-buying strategy UBS PaineWebber will be the title sponsor of prime time shows across the three major networks, a method chosen to underscore its episodic $35 million [...]

Mr. T pities the fool who uses rival collect call services and just to drive home the point, the beefy, bejeweled and Mohawked 1980s icon will glare at you from [...]

In a further sign that the tech stock rout is derailing some ad plans, Motorola has scaled back its rebranding efforts built around its new tag, 'Intelligence Everywhere.' Greg Nelson, [...]

After discovering that families responded best to its Caller ID pitch, Sprint has rejiggered its ads for the service to focus on moms and dads. A TV spot, set to [...]

Evolving a campaign that has addressed environmentalist opposition, International Paper this week breaks a print effort using lots of green imagery, but honing the message to portray IP as a [...]

ISPs EarthLink and AT&T WorldNet recently stepped up TV advertising to compete with AOL and Microsoft's MSN, but don't expect Juno Online Services to join the fray The New York-based [...]

Uunet, the B2B-focused Internet service provider that WorldCom bought in 1996, will no longer have its own advertising. The move is meant to alleviate confusion in the marketplace. Jill Canino, [...]

Positioning its Zip drive as a more stable data storage format than rewritable CDs, Iomega will launch a TV campaign in late March, just in time for the slew of [...]

Online used car dealer AutoTrader.com may have taken a pass on the Super Bowl, but that hasn't stopped it from handing off a $40 million sports-focused TV buy with emphasis [...]

Unisys, a former 'big-iron' mainframe computer company that over the last decade has repositioned itself as a services provider, launches a TV and print campaign this week in an attempt [...]

Consistently ranked as one of the best companies to work for, SAS Institute this month is launching a TV effort in New York and the West Coast and will up [...]

Videogame maker Konami is teaming up with ESPN and electronics retailer Circuit City to target hardcore gamers in a promotion culminating at next month's ESPN's Winter X Games 2001. Circuit [...]

Forget Arsenio Hall and those peppy price-per-minute commercials. With scores of smaller telcos offering Internet access and cable, the Big Three are looking for new ways--including bundling services--to ring up [...]

Harried soccer moms are the target--and stars--of two ads airing this week for 3Com's Audrey, the first Internet appliance (IA) from a major marketer to get TV support. The effort, [...]

Aiming to build demand for wireless services, rather than hard-to-find Pocket PC hardware, Microsoft in March is planning a new flight of print ads highlighting partner Socket Communications. The effort, [...]

The Picture People, a unit of Hallmark, will launch a direct mail and Internet marketing program this week aimed at broadening awareness. The effort, via a.k.a. Euro RSCG, San Francisco, [...]

TiVo will enlist football greats Joe Montana and Ronnie Lott for a mock commercial for Itch Stopper Plus, a gooey 'masculine itching' ointment, in a zany holiday campaign touting TiVo [...]

Hewlett-Packard this week will launch an $8.5 million campaign touting its highly contested back-end service deal with Amazon.com, driving home the theme that HP is a major e-business provider. The [...]

Microsoft will launch its satellite-based Ultimate-TV brand in January with a $50 million-plus campaign that puts heavy emphasis on sports fans with a possible Super Bowl stint, as it relegates [...]

In a bid to extend its Stylus brand of film cameras to a slightly younger demo and provide a compelling holiday promo for its well-heeled customers, Olympus next month will [...]

Satellite telecommunications firm Globalstar is attacking what it sees as the Achilles' heel of its cellular rivals-so-called dead zones--in a TV and print effort breaking this week. The campaign, via [...]

Eager to ride the coattails of the upcoming PlayStation 2, Midway Games is launching a TV, print and promotional effort for Ready 2 Rumble: Round 2 and is spotlighting the [...]

Blue Martini Software, which provides back-end customer support for Web sites and mobile phones, and has nothing to do with alcoholic beverages, this week will launch a $5-10 million campaign [...]