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DoorDash chief marketer Kofi Amoo-Gottfried is making loads of friends these days. Lawyers, creatives, CMOs, even the NFL front office. And for good reason. If you're going to pull off [...]

Advertisers including Volkswagen, Audi, and Pfizer have reportedly paused their ads on Twitter. General Motors and food company General Mills have also temporarily suspended advertising. 'At this moment, we cannot [...]

General Mills (GIS), Mondelez (MDLZ), Pfizer (PFE), and Volkswagen's (VWAGY) Audi (AUDVF) are among a growing list of companies that have temporarily frozen their Twitter (TWTR) advertising following Elon Musk's [...]

Byline: Adgully Bureau PHD, Omnicom Media Group, has today announced the launch of Engine - a specialist unit built for automotive brand Volkswagen, which has been designed to capitalise on [...]

Byline: Moneylife Digital Team The Consumer Complaints Council (CCC) of the Advertising Standards Council of India (ASCI) has banned as many as 232 advertisements out of 305 complaints it received [...]

Byline: Jamie LaReau Volkswagen of America bet on German engineering, rather than contrition, as the underlying message for its broadcast advertising during the height of its diesel emissions scandal. Ad [...]

For years, reputations in advertising were made on the strength of great print work. Before the Bill Bernbach-inspired creative revolution began to register on America's TV screens with funny, realistic, [...]

Byline: Adgully Bureau N Chandramouli, CEO, TRA, writes about the shape of things to come for the advertising and marketing industry in India in 2017. Some brand marketers will be [...]

Videocon d2h Limited has formed a new executive advertising team to be headed by Indian media sales experts, it was reported. In a release, the Company noted that the advertising [...]

It was not long before talk in Cannes last week turned to the small matter of the dollars 25 billion media business up for grabs in a series of global [...]

Byline: Gabe Nelson Michael Horn, the new CEO of Volkswagen Group of America, has a message for VW dealers: We're listening. In his first major speech to a U.S. dealer [...]

Byline: Ryan Beene With just under three weeks until kickoff, Super Bowl XLVIII is shaping up to be a New York-worthy traffic jam of big-budget auto ads. Media reports suggest [...]

Skoda, the Volkswagen-owned car marque, is speaking to agencies about its pan-European advertising requirements. Leagas Delaney has since 2001 handled the business, which is led by its office in Prague. [...]

Seat, the Volkswagen-owned car marque, is launching an augmented-reality app so that visitors to its showrooms can discover more about the new Leon. The free app by AnalogFolk uses the [...]

Car ads are notoriously bad. So many are either like shampoo ads (showing the same gleaming visual from different angles over and over again) or beer ads (basically a sponsored [...]

Volkswagen is rolling out its biggest UK social-media campaign to date to promote the 35th anniversary of its 'hot hatch' Golf GTI. The online and experiential activity, created by DDB [...]

Volkswagen is launching a social media campaign to celebrate the 35th anniversary of its Golf GTI. The online and experiential work, created by DDB UK, will centre on a series [...]

Few high-rolling admen were eager to practice what Bill Bernbach preached when he challenged consumers' acquisitive tendencies in his iconic 1959 ad for Volkswagen that urged them to 'think small'. [...]

A Greenpeace film spoofing the award-winning Volkswagen 'Darth Vader' spot has been removed from YouTube, following copyright complaints from the Star Wars creator, Lucasfilm. The spot, which challenges the car-maker's [...]

Greenpeace is launching a campaign against Volkswagen's environmental record with a spoof of the car marque's award-winning 'Darth Vader' ad, featuring a VW-branded Death Star. The Greenpeace online ad, which [...]

Volkswagen is rolling out an integrated campaign for the launch of its new Amarok pick-up vehicle, which went on sale in the UK this week. As part of the campaign, [...]

Byline: ROBERT PEELE Volkswagen's 1997 ad for the Golf, titled "Sunday Afternoon," was voted by The Times's advertising columnist as one of that year's best. A dozen years later, it [...]

Ofcom has upheld complaints against the BBC show Top Gear for featuring a spoof Volkswagen ad that depicted a suicide. The regulator received 50 complaints about the episode, which aired [...]

Will Jeremy Clarkson do for Volkswagen what he did for jeans sales? His endorsement of denim famously caused the bottom to fall out of that market. However, DDB London has [...]

Auto advertising directors of Google, MySpace and General Motors will be featured speakers at the Automotive News World Congress in Detroit. Bonita Coleman Stewart, industry director for automotive at Google; [...]

Advertisers are overusing cliched images, including polar bears, melting ice caps, children playing and flowers, to promote their green credentials, according to research from Euro RSCG London. Ariel, HSBC, Philips [...]

Automakers and ad agencies are crying foul over a proposal by the European Union that would require auto ads to contain data about fuel economy and CO2 emissions. 'I am [...]

Byline: Bradford Wernle For Volkswagen dealers, it's going to be a big year. A flood of new products arrives in showrooms. A new advertising strategy will back those launches. And [...]

Byline: Pia Krix To launch its new Auris hatchback in Germany this month, Toyota plans a poster campaign that will blanket the country. Toyota has leased every poster surface in [...]

Byline: Diana T. Kurylko It's quite a cast: Helga, a blond German dominatrix. A melon-sized black creature named 'Fast'' that resembles Darth Vader. And three heavily-accessorized compacts destroyed by motoring [...]

Byline: Douglas A. Bolduc The auto industry is the world's biggest advertiser. Automakers spent $22.69 billion to advertise in global media last year, 12.8 percent more than the year before, [...]

Byline: Jamie LaReau A new ad campaign by Volkswagen of America Inc. emphasizes the competitive pricing of its Golf car. The 'nonpapal'' version, that is. In April, a 1999 Golf [...]