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Focuses on digital technology and large flat screens that are ushering in a bright new era. Action taken by firms because of plummeting prices for liquid crystal display screens; Information on AdvanceRetail's customer-facing displays; Success of Adzup in selling advertising space on the self-opening double doors at shopping centre entrances.

Provides information on online advertising in New Zealand in 2004. Efforts of Nielsen NetRatings, to monitor online traffic; Total traffic in online news sites from May 1-24, 2004; Top web sites for the same period; Number of online advertising campaigns launched by the Internet Bureau in the past 12 months.

The article discusses the surge of magnetic media attention in printing and advertising industries in the U.S. Sign makers in advertising are said to prefer magnetic media for cost effectiveness in changing and updating ads. In the printing industry, two main categories, magnet and magnet-receptive media are involved, according to Jodi Haugen of Xcel Products Inc. John C. Kanis of MagX America Inc. states that magnetic media will continue to grow and evolve with the increasing popularity of direct digital printing applications.

The article focuses on the increasing popularity of floor graphics as an advertising approach in the U.S. HOM Furniture Brands used floor graphic products from FLEXcon in its Dock 86 showroom which resulted to a casual presentation. Carpet graphics is also viewed as another expanding market. Advances in floor graphics technology include solvent and eco-solvent inkjet printers, ultraviolet (UV) printing technology, and floor stickers.

The article discusses the new advertising trend of floor graphics as of May 2009. The entry notes that using floor graphics has become a viable point of purchase (POP) display due to its inexpensive cost and ability to draw attention. The section cites that while advances in adhesive technology have played an important role in the success of floor graphics, the market for such products has been negatively affected due to the economic slowdown. The report also mentions insights from Road Rage Designs, Grafix Solutions and National Print Group Inc. (NPG).

Looks at several provincial independent newspapers in New Zealand. Reason behind the success of the journal "National Business Review"; Percentage of readership of the journal "Southland Times"; Average issue reach by the journal "Wanganui Chronicle."

Focuses on outdoor advertising in New Zealand. Details of how billboard skins are installed in New Zealand; Quality of billboard skins in New Zealand according to Mike Gray of Waho Christchurch; Reason for the increase in the price of vinyl billboard skin and the decline of skin quality; Range of skins that billboard producer Omnigraphics uses; Materials used by MMT, a global printing company, in developing billboard advertisements.

Discusses the emergence of a new generation of kiosks and digital touch screens in advertising in New Zealand. Installation of kiosks at airport check-in counters in Air New Zealand; Information on the touch-screen technology of NextWindow; Advantages of interactive digital signage.

Presents an article on joining a short message service text competition of Heineken. Message received after sending an entry; Error with the unique code entered; Inquiry with the marketing staff of Heineken to complain about the problem.

Focuses on the impact of the Fernleaf Butter family advertisement to the viewers in New Zealand. oncept of the advertisement; View of the client on the advertisement; Opinion of the client on the marketing strategy of the advertisement.