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1. AN EYE TRACKER STUDY TO DETERMINE IF A CONSISTENT WEB PAGE LAYOUT IMPROVES USER PERFORMANCE.

Author

Mamidi, Gautham and Grewal, Ratvinder

Subjects
EYE tracking, WEBSITES, IMAGE processing, ADVERTISING, STREAMING video & television
Abstract

This paper presents the results of a program that was written to convert a Web page to adhere to a consistent layout. Images and adverts are removed from the consistent layout. A usability test was conducted and eye tracking data was gathered. The results of experiment showed that users had different eye movements on Web pages depending on layout and design. [ABSTRACT FROM AUTHOR]

Published
2016

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