14 results on '"Dee, K."'
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2. Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a facebook perspective
3. Cobranding with Pinterest: Expediting Apparel Retail Brand Experience
4. Indian consumers’ mall patronage intentions: impacts of shopping motivations, subjective norms, materialism, and self-efficacy
5. The Impact of Consumers’ Need for Uniqueness and Nationality on Generation Y's Retail Patronage Behaviors: Investigating American and Taiwanese Consumers
6. Teens' consumer interaction styles: the impact of assertive and aggressive behaviour on attitudes towards marketing practices
7. Examining the Relationships among Attitude toward Luxury Brands, Customer Equity, and Customer Lifetime Value in a Korean Context
8. Modeling Brand Equity of a U.S. Apparel Brand as Perceived by Generation Y Consumers in the Emerging Korean Market
9. Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and Japan
10. A Path Analytic Exploration of Consumer Information Search in Online Clothing Purchases
11. Japanese consumers' need for uniqueness
12. Identifying Apparel Attributes: The Relationship between Risks, Perceived Copyright Infringement and Purchase Intention of Knockoff Fashion Apparel Products
13. Generation Y Consumers’ Value Perceptions toward Apparel Mobile Advertising: Functions of Modality and Culture
14. Marketing and Merchandising Channels
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