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Discusses the most common shortcomings in sampling practices. Ways in developing a more effective sample budgeting and allocation strategy; Examples of best sampling practices.

The article discusses the benefits of tax pros for advertising in the U.S. It states the significance of frequent advertising to build visibility and credibility and suggests to place at least four consecutive advertising in weekly publication or six advertising in a month. It also mentions the maximization of tax presentation wherein the expertise will save customer's time, money and trouble.

This article presents a market survey on advertising recall among business travelers conducted by L. J. Market Research for Promotional Products Association International in the U.S. as of March 2005. According to the survey, marketers who are trying to get a product's name out should give out branded promotional products. The survey showed that 76.1% of the 800 business travelers surveyed could remember the advertiser's name if they received promotional product in the past 12 months. Only 53.5% who had read a newspaper in the past week, however, were able to remember the name of a newspaper advertiser. When asked if they had a promotional product actually with them, 33.7% said they did and 86% were able to recall the name of the advertiser. More than half of the respondents said they had a more favorable opinion of the advertiser after receiving the item. Nearly half of the respondents who had never done business with the advertiser said they were more likely to do so after receiving the product.

The article the use of promotional products and incentive merchandise during an economic downturn. It states that although many companies are decreasing their marketing budgets, if they switch to promotional products, studies show that they often get the same or better results. It mentions that while traditional advertising tends to overwhelm consumers by solely engaging their visual and auditory senses, promotional products reach people by engaging all five senses.

The article examines marketing research on the effectiveness of in-store advertising. Research firms Nielsen Co. and TNS Sorenson have developed new methodologies to measure consumer reaction to in-store advertising, which is an increasing part of corporate marketing spending. Both firms have found that the low-tech practices of issuing free samples and coupons remain the most effective in-store promotions. INSET: TNS takes its research to the cereal aisle.

The article focuses on choosing promotional products that reflect brand and help reach the target market with great precision. Promotional products are a useful method of promoting a company, product or service. They also serve as an extension of a brand. Promotional products don't necessarily have to be expensive, but they should be of high quality and unique in some way. If the target market is young people, the products should project youth. According to market research, average decision-makers require nine to 11 exposures to a product or company before they decide to purchase. Additionally, it takes 10 good exposures to overcome one bad exposure. In the future, a good measure might be to think of cost per exposure. It is also important to consider how promotional products are bought. Buying from the lowest bidder may ensure a great price. In competitive situations, promotional distributors do not always bid on identical products. They may look alike, but there can be great variations in product quality between manufacturers. This is particularly true if one of the distributors imports the products directly from Asia. Other elements that can compound the price issue are costs for setup, artwork, shipping and taxes.

The article discusses the challenge faced by media agencies on the models wanted by clients, with marketers demanding something different but no one in agreement as what that something different is. Topics discussed include creation of new media agency Canvas Worldwide, a standalone shop where rules are made up as they go along by automaker Hyundai's agency Innocean with media agency Horizon, and clients wanting a more cohesive unit and improved communications among agencies.

The article reports on the success of the Imagin sampler by French company Valois's sampling division Indigo. Valois marketing director Isabelle Lallemant says the company is satisfied with the performance of its Imagin sampler. She states that Imagin arrived at a time when brands were questioning themselves as to how to adapt samples to individual launches and target consumers. She mentions that since the product can be used in multiple situations, it allows clients to work with a single sampling product which rationalizes costs.

The article reports that "NewBeauty" offers subscription-only mailings of product samples in conjunction with retailers and cosmetics manufacturers while some magazines are content to run scented strips and packet samples in their editions. Adam Sandow, chief executive officer of Sandow Media, which publishes "NewBeauty," said that an advertiser told them they love "NewBeauty," but they need to come up with another way to quantify how many people are responding to their advertisement.

The article reports that promotional products have taken their rightful spotlight on the marketing stage. In fact, it's the fastest growing segment of the advertising industry. Over the last decade, sales have grown more than 150%, with almost $18 billion spent last year on promotional products in North America alone. A recent article published by the Advertising Specialty Institute, quoting TNS Media Intelligence research, noted that marketer spending on promotional products is twice that of Internet display advertising, five times outdoor advertising, and more than cable TV advertising. Branded merchandise is a great tool to help build brand loyalty and goodwill.

Deals with inserts and print fliers accompanying newspapers in the U.S., as of April 2004. Options offered in the free-standing inserts; Ways to distribute samples; Samples in free-standing inserts which have been distributed in newspapers.

The article presents news briefs on the field of media and marketing in the U.S. Wells Fargo & Co has tapped the Web to bolster its automated teller machine services. Procter & Gamble Co., U.S. Cotton and McNeil Consumer Products will offer products samples through the FreeSamples Web site. Domain-name registrar Register.com launched its first television campaign via the Concert farm.

Presents advertising-related news briefs in the U.S. as of September 1999. Plan of Hearst Magazines to launch its first-ever All American Weekend for readers of several of its upscale titles; Launch of a tour promoting the Tommy Hilfiger Color cosmetics collection by Tommy Hilfiger; Distribution of samples of Pantene Pro-V hair-care products to consumers by Procter & Gamble Co.

This article examines potential benefits of a sampling program to advertising. Sampling may seem a different animal than advertising, but only the terms are different. The mission is the same blissfully simple one, inspire people to buy the product. Sampling can take place in a variety of forums, at events where a marketer has been granted permission to offer its product, on the street, in airplanes or hotels and at an event that a marketer has designed. There are several topics to consider when designing a sampling program. In an advertisement, this is the visual image. For a sampling event, marketers should think three-dimensionally. This aspect of an event actually offers a chance to go beyond advertising and create a virtual reality-like experience for the target consumer. The copy is the text that accompanies an advertisement. In a sampling situation, this could be any number of things, from what the people who hand out, pour or distribute the product say to patrons to the text emblazoned on T-shirts given to guests.

Reviews the advertisement of Schering for Gyne-Lotrimin, an over-the-counter drug for vaginal yeast infection.

Reports the in-theater product sampling program being started by United Artists Entertainment Co., a theater chain, to counter some studios' ban on on-screen advertising in the United States. Advertisers that have joined the program; Program cost; Other in-theater advertising vehicles.

This article reports on an advertising program being tested by Pacific Bell Directory in a bid to attract advertisers in the U.S. to the Yellow Pages telephone directory. Pacific Bell will deliver eight to 10 product samples to 100,000 homes on the company's Yellow Pages route in November 1990 in select portions of Orange County, California, an area of affluent suburbs south of Los Angeles. The so-called Smart Samples are part of a three-pronged effort dubbed Smart Connection. The other two programs include Smart Coupons, four-color glossy coupons and Smart Ads, four-color hard-stock section dividers bound into the directory.

Provides information on the Good Stuff product sampling program by 13-30 Corp. in colleges and universities in the U.S. Increase in purchase of Good Stuff-distributed brands on participating campuses in 1979; List of product samples given to college students; Advertising efforts for the program.