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Your search keyword '"Local mass media"' showing total 2 results
Start Over Descriptor "Local mass media" Topic advertising Region california
2 results on '"Local mass media"'

1. San Francisco--Oakland.

Author

Hudson, Eileen Davis

Subjects
*ADVERTISING, *LOCAL mass media
Abstract

Focuses on the advertising business of San Francisco and Oakland, California. Factor that has tempered the San Francisco-Oakland market's rapid growth and has curtailed advertising spending in many local media; Most significant change on the local media scene; Comparison of the two cities in terms of media usage.

Published
2001

2. OC Ad Club lays an egg AdAwards theme.

Author

de Yong, Jim

Subjects
LOCAL mass media, ADVERTISING
Abstract

Opinion. Presents information advertising in relation to the media in California, with emphasis on the advertisement for entries by Orange County Ad Club for 1998 featuring a sperm. Theme of the advertisement; Public opinion on the advertisement; Reference to the radio commercial from Californias for Clean Air Progress companies; Creation of Tinseltown Studios company; Additional related information.

Published
1998

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