1. Market Forces.
- Author
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Thomas, Brenner and Centeno, Talaya
- Subjects
- *
ADVERTISING , *MARKETING strategy , *AMERICAN business enterprises - Abstract
The article reports on the established developments of Weatherproof Garment Co. in marketing and advertisement industry in New York. It cites the move of Weatherproof on announcing the purchased of two-second commercial on January 2008. Eliot Peyser, the chief executive officer (CEO) of Weatherproof said that the company's promotional material, commercializing and advertising ideas were produced within the business.
- Published
- 2008