1. Public Relations in Spain.
- Subjects
- *
PUBLIC relations , *ADVERTISING , *CORPORATE communications , *PROFESSIONS , *BUSINESS - Abstract
The article focuses on growth of public relations firms in Spain. Spain hosted several international celebrations and events in 1992. As a result of these events, the country and its people have become the center of attention. This visibility has provided the impetus for the development and refinement of Spain's public relations methods. In Spain, the field of public relations is now being viewed as a long-term career opportunity. As a result, the quality of public relations professionals will improve and enable Spain to become more competitive in the business world.
- Published
- 1993