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Start Over Author "Stengel, Jim" Topic advertising, marketing and public relations
1 results on '"Stengel, Jim"'

1. WORLDWIDE ADVERTISING: Life on the other side - Jim Stengel, Procter & Gamble's global marketing officer, gives his view of industry consolidation and explains the advantages and disadvantages for a client

Author

Stengel, Jim

Subjects
Advertising agencies -- Management, Company business management, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

When large global advertising agencies merge, what does it mean for their global clients? This is certainly a question I am actively discussing with Maurice Levy and Roger Haupt. Now [...]

Published
2002

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