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Your search keyword '"Shocker, Allan D."' showing total 7 results

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7 results on '"Shocker, Allan D."'

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1. Inferring Market Structure from Customer Response to Competing and Complementary Products

2. Multiple-Category Decision-Making: Review and Synthesis

3. Goal-derived categories and the antecedents of across-category consideration

4. Product complements and substitutes in the real world: the relevance of 'other products'

5. Composite branding alliances: an investigation of extension and feedback effects

6. Substitution in use and the role of usage context in product category structures

7. Toward understanding the attraction effect: the implications of product stimulus meaningfulness and familiarity

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