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Start Over Descriptor "Crisis management -- Methods -- Evaluation" Topic advertising, marketing and public relations
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1. Is Planning in crisis?

Subjects
United Kingdom -- Economic aspects, Crisis management -- Methods -- Evaluation, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

A number of forces are converging on a planning model that is now creaking and in need of a shake-up, according to Richard Huntington Here, he describes the problems the [...]

Published
2011

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