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The concept of responsible innovation is gaining traction in the Smart Farming field to address emerging socio-ethical issues such as power asymmetries between farmers and technology development companies in farm data ownership, and animal welfare issues arising from the automation of livestock management. Responsible innovation involves the democratisation of science and decision making for societal control of innovations. The application of responsible innovation principles to the adoption phase of Smart Farming technologies is an under explored area in terms of defining what responsible adoption practices are for Smart Farming, and with what effect. This empirical research aims to provide insights into what responsible adoption practices might involve, based on application of a responsible innovation approach to designing a cross-industry adoption strategy for a virtual fencing technology in Australia. This case study also examines what responsible adoption practices mean for enacting responsible innovation of Smart Farming technologies more broadly. A participatory Technology Assessment (pTA) approach engaged a range of virtual fencing technology end-users (livestock producers) and stakeholders (agricultural advisers, natural resource managers, food retailers, a food processor, and state government department staff) (n = 80). The participants identified and considered the benefits and risks of implementing a specific virtual fencing product in various contexts. The engagement methods were 12 interactive workshops organized in peer/sector groups and one reflective and deliberative consultation process with 13 adoption specialists and practitioners to define an adoption pathway for virtual herding technology. The adoption of the virtual herding technology product requires multiple levels of support to ensure that the technology is used responsibly and generates private, industry and public goods. This prospective knowledge, built from the considerations of end-users and stakeholders, was integrated into a virtual herding adoption strategy, and accounted for animal welfare concerns, the empowerment of producers to lead their own adoption support network and the desire for some form of regulatory governance. The responsible adoption practices were limited by the lack of institutional pathways to mobilise the strategy beyond the life of the research project. The research indicates that there is value in further pursuing the notion of responsible adoption practices for Smart Farming technologies. These practices need to be designed for understanding the complexity of the adoption situation, testing the assumptions about what the 'right' adoption pathway should be, and inclusive participation in the ongoing governance of adoption pathways. [Display omitted] • Responsible innovation principles have not been extensively applied in the adoption phase of smart farming technologies. • A participatory Technology Assessment approach was used to the adoption of a virtual fencing technology in Australia. • Responsible adoption practices that engaged various stakeholders highlighted the complexities with adopting this technology. • Complexities were managed by integrating adoption values expressed by stakeholders into a 'responsible' adoption strategy. • More research into designing responsible adoption practices and ways to mobilize adoption strategies is needed. [ABSTRACT FROM AUTHOR]