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Numerous scholars have debated the transmediality of Gomorrah - The Series, offering varying opinions. The thesis we aim to support is that this is a case of incomplete transmediality, primarily due to gaps in Sky Italia's promotional strategies, especially concerning social media. Even a spin-off like L'Immortale (2019) can be considered a makeshift and limited attempt. Simultaneously, it is possible to identify a «Saviano style» to describe the approach of the Campanian author to all his productions, creating a strong bond that connects them all, including his graphic novel Sono ancora vivo. However, in confirmation of the lack of transmediality of Gomorrah - The Series, are the social media activities of its two main protagonists, Salvatore Esposito (Genny Savastano) and Marco D'Amore (Ciro Di Marzio), which focus more on the actor's persona than on their acting performances in the series. Weak transmediality is also confirmed by the activities of the fans that revolve around this product, but are hindered by the production, which, in two Facebook groups, has gone as far as banning clips from Gomorrah - The Series not belonging to official channels.

Il mio contributo intende mettere alla prova alcune delle nozioni operative proposte dalla neuroretorica applicandole a uno degli altri filoni di indagine privilegiati dalla narratologia – o meglio, dalle narratologie – del nuovo millennio: la traduzione intersemiotica e, in particolare, lo studio dalle mutevoli relazioni tra linguaggi iconici e linguaggi verbali. Rivolgendomi allo specifico ambito dell’adattamento cinematografico intendo quindi illustrare come l’annosa e spinosa questione della fedeltà possa essere meglio affrontata attraverso l’utilizzo di tali strumenti, nonché di alcune preziose nozioni che costituiscono il corollario teorico della neuronarratologia – la produttiva discrepanza tra script e frame; il concetto di embodied narration; l’interazione tra memoria episodica e memoria semantica – piuttosto che di una banale comparazione tra l’ipotesto e l’intertesto invariabilmente condotta a partire dal piano dell’enunciato. Da una simile premessa si potrebbe così affermare che il successo di un adattamento sia determinato non solo e non tanto dalla rielaborazione della medesima forma del contenuto in una differente materia dell’espressione, quanto piuttosto dalla capacità dell’autore secondo di ricreare analoghi «schemi di negoziazione della conoscenza» in diversi media: come nel caso delle trasposizioni filmiche di Lolita realizzate da Stanley Kubrick (1962) e da Adrian Lyne (1997), oggetto specifico del mio studio.The aim of my paper is to apply some of the insights from the so-called neurorhetoric to the field of intersemiotic translation, thus trying to establish a dialogue between two of the more stimulating theoretical developments of narratology – or, perhaps should I say, of narratologies – in the recent years. Focusing especially on cinematographic adaptation I wish to highlight how the often discussed issue of “fidelity” could be better addressed using analytic tools as the productive friction between script and frame, the concept of embodied narration, the interaction between episodic memory and semantic memory, rather than drawing an obvious comparison between the hypotext and the hypertext based mainly on content. More importantly, my intention is to demonstrate that in such cases the success of an adaptation is not determined by a proper transposition of the same content-form through different expression substances, but it depends on the second author’s skill in re-creating similar “knowledge negotiation schemes” across various mediums and devices. A few texts will be analysed in detail: Vladimir Nabokov’s Lolita, along with two of its best-known adaptations, directed by Stanley Kubrick (1962) and Adrian Lyne (1997).