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1. Nanoblogging PR: The discourse on public relations in Twitter

Author

Xifra, Jordi and Grau, Francesc

Subjects
*PUBLIC relations, *DISCOURSE, *ACRONYMS, *CURIOSITY, *ACHIEVEMENT
Abstract

Abstract: By analysing 653 tweets that include the word “public relations” or the acronym “PR”, the purpose of this paper is to show how Twitter contributes to the development of the theory and practice of public relations. In order to achieve this aim, an exploratory research has been conducted. [Copyright &y& Elsevier]

Published
2010
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