1. From donation-based NPO to social enterprise: A journey of transformation through business-model innovation
- Author
-
Andrés Fernando González Barrios, Ezequiel Reficco, and Francisco Layrisse
- Subjects
Marketing ,Knowledge management ,business.industry ,05 social sciences ,Value capture ,Business model ,Single-subject design ,Business model innovation ,Donation ,Scale (social sciences) ,0502 economics and business ,050211 marketing ,Business ,Tracking (education) ,050203 business & management ,Social enterprise - Abstract
Nonprofit organizations (NPO) have suffered from two interrelated bottlenecks: lack of funds and difficulties to grow and operate at scale. Business model innovation (BMI) has been found to be important to overcome those bottlenecks, but the extant literature is limited and lacks a solid empirical foundation. To explore this topic, we conducted a retrospective analysis of a single case study, tracking the evolution of an organization's business model as it went from being a traditional, donation-based NPO, to a dynamic sales-driven social enterprise (SE). As a result, the organization gained financial autonomy, scaled up operations and increased impact. Our findings add to the literature by identifying BMI change drivers and outcomes. We show how a platform-inspired business model can enhance value creation and value capture in a SE.
- Published
- 2021