1. Case Study 5: A paradox of the UNESCO 'World Heritage' label ? The case of the Way of St James of Compostela in France
- Author
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DOSQUET, F., Lorey, Thierry, BOURLIATAUX-LAJOINIE, S., DEL OLMO ARRIAGA, J. L., SERAPHIN, H., GLADKIKH, T., VO THANH, T., Kedge Business School (Kedge BS), Conservatoire National des Arts et Métiers [CNAM] (CNAM), and HESAM Université (HESAM)
- Subjects
History ,Overtourism ,05 social sciences ,Attendance ,Environmental ethics ,Pilgrimage ,Unesco world heritage ,[SHS]Humanities and Social Sciences ,World heritage ,0502 economics and business ,11. Sustainability ,Sustainability ,[SHS.GESTION]Humanities and Social Sciences/Business administration ,050211 marketing ,050212 sport, leisure & tourism ,Sustainable tourism ,Tourism ,ComputingMilieux_MISCELLANEOUS - Abstract
The objective of this chapter is to highlight the paradox of labeling in the tourism field, and this, in the perspective of sustainable tourism. Indeed, if the label helps to save tourist sites by a lack of notoriety and therefore attendance, it causes inconvenience related to overtourism. This is particularly the case of the “World Heritage of UNESCO” label. In fact, by definition the tourist sites benefiting from this label are fragile or even threatened, but the labeling can generate an over-satisfaction damaging to the sustainability of the site in question. Obtaining the label for this tourist destination has allowed to revive an ancestral heritage born in tenth century, but at the same time engendered nuisances related to over-frequentation by tourists and pilgrims to the point of running the risk of a denaturation of the spirit of this pilgrimage.
- Published
- 2020
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