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Usually, mobility policies assessed by local institutions tend to intervene on the side of the urban transport networks, by designing new and expensive infrastructures, whereas only a few attention is paid to the possible positive effects induced by proper mobility behaviors of people. On purpose, Smartphone technologies and platforms are rapidly becoming effective tools for involving citizens in environmental conscious mobility habits. By means of an empirical application to a group of university students, that daily commute for reaching their departments, the effectiveness of a mobile app game in pursuing commuters to modify their mobility behaviors is here checked. The game rewards with tangible prizes the most environmentally sustainable mobility habits, connecting commuters with sponsors and companies operating in the urban context. The field application of the app in the city of Palermo challenges the involved commuters against two benchmarks of mobility behaviors characterized by the use of higher sweet mobility means. The first scenario (apart its applicability as alone) can be seen as a first less challenging step towards the second one. The interesting outcomes of this experimental application encourage paying further attention to such behavioral tools for achieving the smartness of cities.

We believe in the use of urban games to define new enjoyable experiences, change citizens’ unsustainable habits and educate them to new environment-and social-friendly ones. This paper presents MUV, an innovative action that has the power to engage citizens and foster sustainable mobility behaviors. MUV complements engaging HMIs with a participatory method within an iterative innovation process called the virtuous cycle (understand, involve, co-create, implement, experiment). The innovation process has led to a new game dynamic: Mobility as a Sport. It results in a rewarding personal mobility experience; the same rewarding sensations the athletes feel when they improve their results.

Urban areas can be considered the ground for the challenges related to the UN&rsquo, s Sustainable Development Goals (SDGs). The objective of shaping cities as human settlement that will see a more inclusive, safe, resilient, and sustainable future is often argued in literature as an issue dependent on behavioral change of inhabitants in urban areas. In this paper, the authors question if experimental applications based on gamification can co-produce more sustainable neighborhoods through an impact evaluation method that departs from individual choices within the complex of urban mobility. This investigation is carried out within MUV (Mobility Urban Values), an EU research and innovation project, which aims to trigger more sustainable urban mobility in six pilot cities. This article describes the critical method of validation, an impact assessment of the MUV experimental gamification in the pilot cities, in order to represent a proof for future urban strategies. This methodological approach is based on an evaluation structured on indicators of both impact and process suitable for urban contexts. As based on six pilot cities, with possibilities for transferability to other contexts and scalability to other cities, the method represents a reference work for the evaluation of similar experimental applications.

This paper aims to contribute to current research on learning through designing for urban innovation. It provides a framework methodology for a multidisciplinary ecosystem as a participatory method developed in the context of Mobility Urban Values (MUV), an EU Horizon 2020 project (2017–2020), that addresses the issue of behavioral change towards (more) sustainable mobility lifestyle in EU cities. The paper frames the MUV method through the combination of theories on collaborative urban planning and participatory design with a background rooted on governance of public participation, as the interplay between co-creation (thick participation) and co-design (thin participation). MUV participatory method is envisioned as a learning infrastructure that engages at different levels communities, citizens, and stakeholders. This paper addresses the question on how enabling urban innovation through sensitive phases of sociological and technical components to produce learning. The conceptual background of the MUV method and the first application phase of co-creation/co-design for the old city center neighborhood in Palermo, Italy, provide lessons on the results of this approach for a future research agenda and the loop learning. While the method is adopted specifically in relation to mobility urban values, MUV method can inspire a variety of other cases questioning urban innovation through socio-technical learning.

This working paper investigates the question of changing people mobility towards more sustainable habits involving them in an engaging gameplay. The work is performed within MUV H2020 research and innovation action. The game design, definition and features have been co-created through the involvement of different citizens and stakeholders in six European neighbourhoods. The paper discusses the game design as resulting from co-creation and co-design experiences with each neighbourhood communities involved in initial phases. The paper argues that the local co-design activities have influenced the game definition, together with the community engagement approach. The MUV gameplay approach results thus a demand-side measure able to encouraging people to sustainable mobility modes in the awareness of their potential role as agents of urban livability. The data collected by the players will be used to support a citizen-centric approach to facilitate equity and mobility justice in urban policies.