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espanolEl objetivo de esta investigacion es examinar la importancia del modelo de com- pensacion total en la empresa familiar como elemento esencial para la gestion de los recursos humanos, en linea con la gestion estrategica de la organizacion, para optimizar el compor - tamiento organizacional. Esto se basa en el uso util y eficiente de diferentes herramientas y metodos de compensacion, teniendo en cuenta tanto las diferencias y aspectos comunes de la empresa familiar con respecto a otro tipo de empresas, como su tamano. EnglishThe purpose of this research study is to examine the importance of the total compensation model in family business as an essential element for human resources management, in line with the organisation’s strategic management, in order to optimise organisational behaviour. This is based on the useful and efficient use of different compensation tools and methods, taking into consideration both the differences and common aspects of family businesses with regard to other type of companies, as well as their size.

The literature on the inclusion of students with disabilities in the university setting highlights the great importance of the faculty’s willingness to provide quality accommodations. However, curr...

An adequate image of a tourist destination is a key instrument to attract tourists who will contribute to the development and economic growth of the place. The objective of this study is to analyze the formation and measure of the destination image. It contains a novel analysis which breaks down the heterogeneous aspects traditionally included in the cognitive dimension of the image into factors that provide more in-depth knowledge of it. A model is used in which the image is related to the corporate image of companies abroad. An exploratory factorial analysis and a structural equation model are used to test the hypotheses formulated. The sample consists of 409 questionnaires submitted to citizens of South Korea. A new scale is proposed, including four basic elements which are essential for any destination. They will serve as the basis for the diagnosis of the tourist competitiveness of the same, facilitating the action on them and their improvement. Additionally, this scale, known as the four core elements, enables the measurement of a destination image to be standardized.

Nowadays one of the main focuses of the Spanish University system is achieving the active learning paradigm in the context of its integration into the European Higher Education Area. This goal is being addressed by means of the application of novel teaching mechanisms. Among a wide variety of learning approaches, the present work focuses on peer review, understood as a collaborative learning technique where students assess other student’s work and provide their own feedback. In this way, peer review has the overarching goal of improving the student learning during this process. Peer review has been successfully applied and analyzed in the literature. Indeed, many authors also recommend improving the design and implementation of self and peer review, which has been our main goal. This paper presents an empirical study based on the application of peer review assessment in different higher education BSc and MSc courses. In this way, six courses from different studies at the University of Malaga in Spain are subject to the application of peer review strategies to promote student learning and develop cross-wise skills such as critical thinking, autonomy and responsibility. Based on these experiences, a deep analysis of the results is performed, showing that a proper application of the peer review methodology provides reliable reviews (with close scores to the ones from the teacher) as well as an improvement in the students’ performance.

The purpose of this study is to analyze the e ect of the performance of a cause-related marketing action on consumer loyalty by a company. In addition, the study explores the moderating e ect of the publicizing medium. The proposed theoretical model was tested based on data gathered from a face-to-face questionnaire completed by 421 respondents living in a medium-sized city. The results validated the proposed model and showed that the functional and image fit between social actions and companies are key antecedents of perceived corporate ability (CA) and company credibility. It was shown that CA directly influences customer satisfaction, that credibility indirectly influences customer satisfaction through perceived corporate social responsibility, and that satisfaction directly and positively impacts customer loyalty. Moreover, the influence of functional and image fit in the model were shown to be moderated by the type of publicizing medium. Specifically, the e ect of functional fit on corporate ability is greater for traditional media (TM) than for social media (SM). On the other hand, the e ect of image fit on corporate ability is greater for SM than for TM. The theoretical and practical implications of these results are discussed. Plan Andaluz de Investigación, Desarrollo e Innovación (PAIDI) de la Junta de Andalucía: Grupo SEJ-567 info:eu-repo/semantics/publishedVersion

The research objective is to analyse the destination image and corporate image of Spain among the Korean university population. We study the moderating effect of the motivation between two potentia...

The objective of this study is to analyze how the media used to communicate a socially responsible activity influences the perception of Corporate Social Responsibility (CSR). To do this, an empirical study was conducted with two samples of consumers who were shown an advertisement about a socially responsible activity inserted in either a newspaper or a social network. The data were collected using a personal survey conducted with 623 consumers in Spain and analyzed using structural equation modeling. The results show that the CSR perceived by the consumer changes depending on the medium used to communicate the socially responsible activity. If the socially responsible activity is communicated in a newspaper, the company-cause congruence influences CSR both directly and indirectly through corporate credibility. However, when communicated on a social network, the relationship is only indirect. In addition, the relationship between corporate credibility and CSR is more intense in the social network than in the newspaper. Moreover, there is corroboration of the influence of the company-cause congruence on perceived corporate ability in both the newspaper and the social network, with no significant difference noted between them.

This study set a model to predict the effect of corporate social responsibility and green image on visit intention in small and medium-size towns (SMST). At present, there is a keen social awareness towards environmental problems, and cities are required to reduce their ecological footprint and make more sustainable use of natural resources. Increasingly, tourists are considering &ldquo, green options&rdquo, in their decision making. The questionnaire responses, obtained from a sample of 221 tourism in Malaga town (Spain) were analyzed using a Structural Equation Modelling (SEM) to test the research hypothesis related to the positive influence of sustainability practices, green image, trust with the intention of revisiting related to the loyalty of the destination. This study shows that there is a positive relationship between sustainability practices and re-visit intention and between the green image and re-visit intention, both directly and indirectly, through trust. Also, the fact that this relationship is more significant if it is part of the green image than if it is part of sustainability actions. To practice, this study provides managerial implications to help executives adopt green actions, thanks to their positive effects on tourist loyalty and the different way of manifesting this loyalty.

Different studies have analysed how green marketing influences the sustainable image of tourist companies or have focused on the identification and engagement between these companies and their consumers. In any case, the question of how this process influences consumers&rsquo, behaviour in the hotel industry requires even more in-depth study, with the intention of explaining the changes that occur in the current consumer and how this affects the hotel industry. This study is useful to demonstrate that beyond the direct influence of green marketing on green word of mouth indicators there are other indirect influences which are represented by other mediating variables: green attitudinal loyalty and green trust. From the literature on green marketing and the conceptual approaches offered by the Hierarchy of Effects Model and the Associate Learning Principles, this study conducted an empirical approach using a structured questionnaire. The questionnaire responses, obtained from a sample of 238 hotel users, were analysed using a Structural Equation Modelling (SEM) to test the research hypothesis related to the positive influence of green marketing on green trust, green attitudinal loyalty, and green word of mouth. This research provides theoretical and managerial implications to help executives adopt green marketing strategies, thanks to their positive effects on consumers&rsquo, recommendations, both direct and indirect, through loyalty and trust. It is concluded that green marketing actions have a greater effect on their indirect relationship with word of mouth than on their direct relationship and that loyalty is the aspect with the highest influence regarding trust.

This research develops a model to predict the effect of advertising a socially responsible activity on perceived corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company-cause congruence, corporate credibility, altruism attribution and perceived CSR, and CSR with consumer loyalty, and analyzes the moderating effect of the type of communication medium (i.e. traditional medium vs. social medium). This study is original because it fills the gap in the CSR communication literature in the evaluation of how the use of one or another type of medium to advertise a cause related marketing activity influences the effect of perceived CSR on consumer loyalty. An empirical study was conducted with two samples of consumers, each of which was exposed to the same advertisement, inserted in either a newspaper or posted on a social network. Data were analyzed using structural equation modeling. The results carry implications for CSR activities and communications management as they validate the proposed model that integrates the antecedents of perceived CSR and its influence on loyalty, and show that the traditional medium model has a better fit and its overall effect is greater than the social medium model. From a practical perspective, this study has several implications regarding the importance of communicating CSR activities.

This chapter tries to analyse the most relevant aspects of the target image and focuses on a specific case study to verify if the hypotheses that have been raised are true or not. Over the years there have been many studies that have assessed the target image and most agree that the target image is multidimensional in nature, so there are several factors to take into account when analysing it. Therefore, sources of information are essential when creating a target image. The fact of analysing the destination image can be fundamental for marketing and tourism location. Through the study of a concrete case the city of Malaga we verified that target image is formed by cognitive and affective components and that both are fundamental for its creation. At the same time, we saw that the destination image of the city of Malaga is more linked to “sun and sand” tourism than to cultural tourism, even if the latter is the image that the destination itself tries to or would like to display.