1. Chinese Perceptions of Rio's destination image before and after the 2016 Olympics
- Author
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Jinming Zheng, Dongfeng Liu, and Geoff Dickson
- Subjects
History ,N800 ,Event (relativity) ,media_common.quotation_subject ,05 social sciences ,Geography, Planning and Development ,Advertising ,Destination image ,C600 ,Tourism, Leisure and Hospitality Management ,Perception ,0502 economics and business ,050211 marketing ,050212 sport, leisure & tourism ,Tourism ,media_common - Abstract
This study investigates Chinese perceptions of Rio’s destination image before and after the 2016 Olympics. Samples of 573 and 564 residents from Shanghai were surveyed before and after the event. The Olympics raised awareness of Rio and as an Olympic host city. Post-games perceptions of affective image and tourist attractions were higher for people aware that Rio had hosted the Olympics. However, pre-games perceptions of tourism infrastructure and service in Rio were lower for participants aware that Rio would host the Olympics, and that the post-games perceptions of tourism infrastructure and service were lower than pre-games perceptions.
- Published
- 2021
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