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This research identifies the relationship between consumption practices and the construction of social identity among tweens in a Brazilian context. Using consumer culture theory and social identity theory, we employed 80 h of observation, 9 interviews, and projective techniques with fifteen girls. Three social identity groups were acknowledged: naive, connected, and counselors. These groups revealed different identity projects, such as the integration and maintenance within the social group of current belonging, the access to the social group with the greater distinctions, the generation of differentiable and positive distinctions (both intra- and intergroups), and the expression and consolidation of identity and its respective consumption practices. This research contributes to the consumption literature that relates to consumer identity projects. The findings reveal a current resignification of girlhood and exposes tweens’ consumption practices as a direct mechanism of the expression and construction of their social identities. These are mechanisms of social identity construction as mediated by group relations through the processes of access, maintenance, integration, differentiation, and distinction.

The consumption of digital games has become increasingly "gamblified" (Gainsbury et al, 2015; Zanescu et al, 2020) in recent years. Due to the changes in media landscape such as the development of new forms of gambling via the Internet and mobile phones, consumers can now play games and gamble in real-time and from almost any location (Newall et al, 2019; King et al, 2010; Griffiths & Parke, 2010). The growing intersections between digital games, gambling, and consumption practices afforded by these technological changes take many forms (Albarran-Torres, 2018). Some players pursue what has become known as "skin betting", which involves wagering digital "skins" (virtual appearances) of characters either within games or on third-party websites and platforms (Greer et al, 2019); others bet on esports (competitive digital gaming) competitions in a manner comparable to traditional sports betting (Gainsbury et al, 2017); others utilise "gamblified" monetisation methods when watching and engaging with live-streamed digital game content on platforms such as Twitch.tv (Abarbanel & Johnson, 2020); while others still purchase loot boxes, the focus of many of the papers in our particular issues, which involve paying real-world money for an unpredictable set of in-game virtual items (Macey & Hamari, 2019, Nielsen & Grabarczyk, 2019). Our goal in this special issue is to begin to elucidate some of the changes in consumption patterns, both within "gaming" and "gambling", that we see heralded by these developments.

The market-shaping literature recognizes that consumers are actors who can shape markets. However, research into the mechanisms of consumption-driven market-shaping is only emerging. This paper shows that one way in which consumers shape markets is through boundary work, as consumers make, break, and re-make the boundaries among multiple markets. Empirically, this paper investigates how user innovation practices catalyzed the formation of four boardsport markets: surfing, kitesurfing, windsurfing, and stand-up-paddling. The findings show that consumers shape markets in three steps: (1) generating local variations of consumption practices; (2) imposing order and coherence to intermediate frames; and (3) channeling creative consumption practices into market formation. This paper contributes to the market-shaping literature by conceptualizing how consumers splinter an existing singular market into new markets. We coin the term ‘market bifurcations’ to describe how a singular, seemingly cohesive consumer practice breaks down, splintering into several local variations, which can then catalyze the formation of new markets.

This paper develops geographic debates on platform urbanism by exploring the overlooked consumption practices that digital on-demand platforms have generated. Extending recent work on the affectivity of platforms which explain how specific bodily experiences are ‘engineered’ into the design of platforms, the paper argues that the onflow of urban life can complicate these logics. In the context of on-demand food delivery platforms, the paper moves beyond the explanatory logic of convenience to provide a richer understanding of how digital on-demand food delivery platforms might be changing everyday habits in the city for people in different circumstances. Through analysis of qualitative interviews with consumers who use digital on-demand food delivery platforms in Melbourne, Australia, the paper investigates how such platforms are ongoingly evaluated by urban inhabitants. Through a micropolitical lens that views bodies in terms of their changing indeterminate capacities, the paper explains how on-demand food platforms can both enhance and deplete bodily capacities in time, and that this changeability is contingent on diverse circumstances of urban dwelling. The political value of this perspective is to acknowledge a more diffuse set of power relations at play and to enhance our sense of the multiple subjectivities that emerge through ongoing immersion in digital worlds.

This study draws on the theory of social practices as a novel theoretical lens to understand sustainable organic food consumption. Through a situated investigation of the South Korean organic foods market, the findings uncover three consumption practices, which include investing in long-term wellbeing, expressing sustainability values, and the signaling of social status. A critical examination of these practices reveals that they closely resemble the field of modern luxury fashion consumption. Thus, we posit that organic food consumption can be conceived as a particular type of fashion trend. The paper concludes with the discussion of theoretical contributions and managerial implications arising from this conceptualization.

Innovations and related consumption practices rarely spread as is. Instead, they are adapted and reinvented as they diffuse. Adaptation is imperative in the diffusion of renovations, which require configuration to make them meaningful and suitable to the present time. This paper examines, in the context of the paleo diet and lifestyle, the actions of market actors in facilitating the adaptation and diffusion of renovations and the ensuing tensions. Using data gathered from archival and netnographic sources, the authors identify three types of institutional work—theorizing, mythologizing, and customizing—that fuel adaptation and diffusion. The findings inform our understanding of how diffusing renovations are managed by market agents, the contested nature of adaptation, and the potential of renovation adaptation to expand markets.

This paper aims to understand the place that children's TV programming occupies in broadcast TV taking into account the role of the schedule in the structure of television contents. Our main argument is that 1) TV Schedules are fundamental elements for understanding the consumption practices of contemporary TV and 2) from the analysis of TV schedules it is possible to understand a series of phenomena related to children's TV programming. Our proposal is to investigate the presence of children’ TV content in the worldwide broadcast television by making a mapping which includes 16 countries and 30 TV channels. The global analysis reveals the strong presence of children's content on TV and the importance of perceiving local television in relation to global ones.

This paper analyzes consumption practices and dumpster diving among squatting communities in London. By rejecting the cultural environment which endorses rules of production and distribution of goo...

Purpose Although marketer-generated brand anthropomorphism impacts on positive company returns is studied broadly, consumer-generated brand anthropomorphisms that focus on demonizing and hitlerizing brands is not extensively studied. This study aims to examine these consumer interpretations of the evil, its symbols and personifications of brands as evil, with a new concept: “reverse brand anthropomorphism.” Design/methodology/approach This paper provides a literature review of brand anthropomorphism and the application of the concept of evil. This paper also uses a qualitative analysis with consumer interviews to explore the proposed reverse brand anthropomorphism concept. Findings This study’s findings reveal that consumers see corporations as consciously evil, loosely as an embodiment of Adolf Hitler. Consumer interviews points out that corporate brand power aimed at controlling consumer value systems is associated with “evil,” an evil that secretly aims at possessing consumers and controlling their consumption practices. The findings of this study indicate that consumers also develop their own alternative moral market value systems, ones parallel to religious morality. Although “evil” imagery is often found distractive and disrespectful by consumers, the younger generation accept it as a new and alternative form of market speech. Originality/value This is the first study to introduces and conceptualize a “reverse brand anthropomorphism” concept with examples of consumer brand hitlerization semiotics. Further, this study is also the first study to discuss evil in a consumption context.

Economic crisis has a significant impact on consumption practices and the way consumers justify their consumption patterns. Particularly in the field of fashion, consumers face a conflict between d...

Gentrification studies have well-documented how gentrifiers’ alternative consumption practices of seeking ‘authenticity’ lead to retail gentrification. However, they pay scant attention to the paradoxical subjects of gentrification who continue to take part in gentrification by consuming authenticity, even as they criticize the gentrification-driven loss of authenticity. Drawing upon Lacanian psychoanalysis and ethnographic research in one of the gentrifying neighborhoods in Seoul, South Korea, this article demonstrates how the fantasy of authenticity sustains this paradox while facilitating the continuing retail gentrification. As part of the process, various subjects of gentrification name the neighborhood differently – Seochon and Sejong Village – and claim that their own name is more authentic than the other. In and beyond this toponym debate, the fantasy of authenticity allows the subjects to constantly cross the borders of authentic/inauthentic and gentrifier/gentrified, and thus, reinvest their endless desire for ‘something more authentic’. Ultimately, by bridging psychoanalysis and gentrification studies, I argue that we, as the subjects of gentrification, should bear responsibility for our compelling desire for and fantasy of authenticity to challenge the cycle of the ongoing retail gentrification.

Scholars, government scientific research institutions, and public policy-making entities are increasingly focusing on environmental issues from a food-energy-water (FEW) nexus perspective. This nexus represents the interconnection of these three systems, which are essential to human life. The FEW nexus is inherently and inescapably interdisciplinary. However, to date, there have been relatively few academic contributions to understanding the nexus from the social sciences, particularly from psychology. In this article, we suggest an extended framing of the nexus (food-energy-water x human) to explicitly recognize how human actions in the form of both consumption practices and population size and distribution impact the FEW nexus. We outline important contributions that psychology researchers could make in FEW nexus focused research teams. In doing so, we acknowledge difficulties and potential risks for psychology researchers engaging in FEW nexus based research, but suggest that, while such difficulties can create barriers, they can also present opportunities for psychologists.

Despite the diversity of consumption and class practices of the new urban middle classes within and between societies, they share some qualities. Focusing on the lifestyles and mentalities of regulars of specialty coffee bars in Tehran, Glasgow and Amsterdam, this study explores common characteristics of this group. Our ethnography suggests that through their everyday consumption practices, coffee people share a set of ethical dispositions and cultural practices among which this article focuses on the metropolitan body, cosmopolitanism and environmentalism.

The number of organic shops in Bengaluru has increased remarkably in the last few years, with millets being the main products drawing consumers. Yet, organic shops are only attracting middle-class consumers. We observed and interviewed 104 customers in five organic shops in Bengaluru to find out why this is the case. In this article, we follow practice theory to discuss the reported consumption patterns. We show that consumers, influenced by commercials and the advice of medical and nutritional professionals, legitimize their consumption of organic foods as an investment in their future health. We show that the customers of organic shops legitimize their consumption practice with affective engagements; thereby, performing symbolic boundaries that distinguish them from other social classes. This distinction manifests itself in the consumption of millets, which contributes to the change of the meaning of this food from a life-sustaining staple to a lifestyle superfood. In this article, we take a critical look at the role of organic retailers and how they reproduce class-based consumption practices in India.

Increased negative media attention has focused on the environmental impacts the fashion industry has on the natural environment, thereby calling for solutions, focused on clothing purchase, use and end‐of‐life treatment. This research explores the relationship between consumers and their clothing consumption (from purchase through to disposal), through the lens of life histories, and thus exploring what impacts on end‐of‐life clothes treatment. The novelty of this study lies within connecting fashion consumption practices with the self‐concept in the context of clothing consumption (pre‐ purchase through to disposal), from an individual's life history perspective. This qualitative enquiry utilised life histories, thereby conducting 20 in‐depth semi‐structured interviews that were analysed through a grounded approach. Findings indicate that fashion consumption is heavily influenced by an individual's “self”, in that those that have a positive perception of themselves have reduced shopping habits, whilst those with a negative perception increase them. Our results show that our participants go through various consumption practices (hoarder, oniomaniac, and “fashionista”) that co‐exist within them and are influenced by the individual's self. Our study calls for more intergenerational research exploring fashion consumption and disposal.

Data have played an extensive role in sustainable HCI research by informing the impacts of our behavior on the environment and helping us make better environmental choices. However, in the area of sustainable food consumption and sustainable HCI, there is little investigation on the roles of food data for the design of technology. This paper presents findings from a qualitative study of sustainable-conscious individuals’ food data seeking experiences. Our results show the way in which the current food data is challenging our understanding of its environmental impacts, which concern data of availability, data representations, and data cultures. Drawing from Loukissas’ six critical data principles, we discuss how “locality” and "place" could cast a new insight on food and its sustainability. We also offer possible design directions for sustainable HCI technologies utilizing food data.

Live spectatorship and mediated sports consumption are two distinct, although intertwined, types of consumption practices. Based on this premise, this study examined the similarities and difference...

This paper aims to critically appraise the incorporation of opium poppy into medical practice in Song-dynasty China. By analysing materia medica and formularies, along with non-medical sources from the Song period, this study sheds light on the role of Chinese Buddhist monasteries in the process of incorporation of foreign plants into Chinese medicine. It argues that Buddhist monasteries played a significant role in the evolution of the use of opium poppy in Song dynasty medicine. This is because the consumption practices in Buddhist monasteries inspired substantial changes in the medical application of the flower during the Southern Song dynasty. While, at the beginning of Song dynasty, court scholars incorporated opium poppy into official materia medica in order to treat disorders such as huangdan and xiaoke, as well as cinnabar poisoning, this study of the later Song medical treatises shows how opium poppy was repurposed to treat symptoms such as diarrhoea, coughing and spasms. Such a shift in the medical use of the poppy occurred after Chinese literati and doctors became acquainted with the role of the flower in the diet and medical practices of Buddhist monks across China. Therefore, the case study of the medical application of opium poppy during the Song dynasty provides us with insights into how the spread of certain practices in Buddhist monasteries might have contributed to the change in both professional medical practices and daily-life healthcare in local communities in that period.

Luxury branding has received much attention from marketing and consumer research scholars. Yet, research into how consumers themselves shape luxury brand meanings is underdeveloped. Following the resurgence of the application of theories of social practices in consumer research, we offer a novel and comprehensive typology of luxury consumption practices. In doing so, we shed light on how personalized meanings of brand luxury are emerging in the private sphere of everyday life, as luxury consumers integrate various materials, meanings, and competencies within their practice performances. The findings provide important insights for both scholars and practitioners in developing a more holistic understanding of the multi-dimensionality and fluidity of luxury brand meanings in the context of contemporary consumer culture.

An ethnographic approach to consumption practices of upper-class young-adult women in Rio de Janeiro, Brazil, shows how shopping and selling experiences are seen as opportunities for owners, staff, and customers to build social relations. As a consequence, the belt of trust that is built through such transactions creates a network of stores, women, brands, and goods attached by strong reciprocity ties. This also produces a distinction between shops that are “cozy,” and the ones that are bureaucratic and “open to everyone.” Among such practices, informants reproduce the particular Brazilian rite of asking “Do you know who you are talking to?” to reinforce local social hierarchies and distinctions, a rite that was previously analyzed by the anthropologist Roberto DaMatta. While consumption practices are often seen as some sort of North Americanization of the world, we argue for the importance of ethnographic accounts that map local forms of appropriation and particular power dynamics.

This study examines the shifting patterns in meal consumption practices among Canadians and the sources of disruption of meal habits. It analyses the notion of breakfast, lunch, dinner, out-of-hous...

The fashion industry is responsible for bringing some of the worst consumption practices out of individuals by reinforcing tendencies for overconsumption throughout society. Consuming too much has led to negative economic, societal, and environmental consequences. The purpose of this paper is to understand whether promoting a style orientation among consumers (rather than a fashion orientation) will lead to more sustainable apparel consumption. Data collected from 6,386 consumers across five countries that are considered to be leaders in sustainable development (Sweden, Netherlands, Germany, the U.K., and the U.S.) suggest that promoting style can be a potential solution to attain slow fashion and, thus, improve sustainable apparel consumption. We further examine the role of hedonism and materialism in influencing sustainable practices in the industry. Based on the findings, the paper emphasizes the need for the collective effort of different actors, especially the role of government, in creating a more sustainable fashion system.

This article explores consumption practices in Paule Marshall’s Praisesong for the Widow (1983) and Helen Oyeyemi’s The Opposite House (2007), which it reads as a macroeconomic critique. This critique repositions “diaspora” as a concept with a distinctive lineage in modern and contemporary migration literary narratives that articulate alternative models of economic exchange through representations of food and eating. In my reading, diaspora is not only a sociological group orientation or a conceptual lens on the interiorized subjectivity arising from involuntary migration; it is also a set of alternative economic practices that confront global commodity culture through quotidian acts of consumption. Marshall and Oyeyemi both employ the literary device of “enchanted consumption” to contest the premise of consumer passivity found in traditional models of commodity fetishism. Enchanted consumption accomplishes this by overlying global material exchange networks, local embodied consumption practices, and generic alternations between realism and fabulism. When read together, these three elements in particular suggest an under-examined economic dimension of diaspora that challenges dominant systems of valuation and exchange through the enactment of alternative gift economies. More specifically, Marshall and Oyeyemi depict black female characters struggling with choices about foodstuffs. This specificity is important, as it suggests that enchanted consumption derives most directly from the experiences of women in African diasporic culture. By including food in the constellation of other concerns faced by these women (domestic labour and childbirth, in particular) and, further, by understanding their consumption of food as a critical commentary on exchange systems, these authors disclose how the deeply personal consumption acts of black diasporic women advance an embodied critique of transnational capitalism that connects the globally dispersed sites of diaspora through local, gift-oriented approaches to food.

It is uncertain how the traditional forest sector can respond to the changing political environment, evolving markets, and global environmental problems. This study focuses on the development of forest-based bioeconomy (BE) in Finland from the perspective of three forest-based value networks (wooden multistory construction, fiber-based packaging, and biorefining) and thus breaks the tendency of siloed discussions. The study of expert opinions applies a collaborative interdisciplinary research method that combines group discussions and follow-up survey data. The results indicate that transformational regulation, proper incentives, and ways of increasing interaction at the business-consumer interface are required to support the creation of new practices and the destruction of old practices in the industry renewal. (C) 2021 The Authors. Published by Elsevier Ltd.

This research draws on protection motivation theory, temporal construal theory, and self‐determination theory to understand consumption practices during a pandemic crisis by looking at the narratives of British consumers during the COVID‐19 crisis. A two‐stage design is adopted: the first stage adopts an exploratory strategy to identify consumption‐related themes using netnography, while the second stage explores these themes further to gain a deeper insight through 13 semi‐structured interviews. Three themes emerge relating to different aspects of consumption practices. These themes are found to link to the self‐control research area and include consumers' self‐control changing their shopping behaviour, having less self‐control over unhealthy snack consumption and having less self‐control concerning alcohol. These lead to changes in other consumption practices, including store format and type of shopping. Different initiatives are discussed to help retailers retain their new lockdown customers to help manufacturers provide healthier options and to help weight management businesses and the National Health Service reduce unhealthy consumption habits.

International audience; In recent years, a vast array of literature has shown that more and more city centres are affected by retail decline, be it in Japan, Belgium, Britain, the United States, or in France, while urban peripheries benefit from expanding retail activities. In this paper, we first rely on an international state of the art review, which allows us to identify recurring main factors that explain retail decline (such as sectoral concentration and competition from e-commerce), as well as more contextual factors bringing changes in urban settings and consumption practices (like demographic and labour market dynamics, the size of cities, or the location of municipalities within cities). Secondly, we examine how these factors, when combined, contribute to explain the decline in a superior diversity mix of retail activities in small and medium-sized French towns and cities, for four periods of about ten years each, from 1975 to 2014. The decline in shop diversity affects about a third of the municipalities observed in each period. Our hypotheses regarding the role of demographic size, employment mobility and location are then discussed and compared with the information given by the literature review.

This review of agroecology’s current work on culture and food traditions—a principle of the field and one of the FAO’s 10 Elements of Agroecology—reveals two things. First, although culture and tradition are frequently mentioned in passing, there is little published literature detailing how they intersect with agroecology. Second, mentions of tradition and culture in this corpus reveal scholarly assumptions that practicing agroecology or food sovereignty will naturally result in unspecified healthy, diversified, community-driven food choices. But consumption practices shape production practices at least as much as the reverse. Food cultures are complex, shifting, and geographically and historically informed, and must be considered within their rich contexts. Agroecology needs to critically engage with the kitchen and the table in order to achieve the holistic and multi-faceted agricultural transformations imagined by the FAO and others.

27 páginas El consumo de noticias se ha transformado sensiblemente en los últimos años, en virtud de la multiplicación de dispositivos a través de los cuales se accede a la información, los cambios en los modos de contar las noticias y la creciente importancia del software en la gestión de la información. El smartphone es el principal medio de acceso a las noticias por parte de los jóvenes universitarios del Aglomerado Gran Buenos Aires, quienes despliegan estrategias de lectura particulares a la hora de informarse. Los jóvenes navegan aprovechando la especificidad que le ofrece cada dispositivo en el modo de presentar las noticias y lo mejor de cada uno. En ese sentido, la “lectura transmedia” parece ser la forma que asume la relación que se establece con esos contenidos, puesto que los relatos noticiosos se despliegan en múltiples plataformas y se completan con la participación activa de los usuarios, quienes ponen en diálogo esas distintas plataformas, comparten las noticias en las redes sociales y producen contenidos relacionados con sus temas de interés. En esta investigación exploratoria, procuramos describir y analizar las prácticas de consumo de noticias que realizan los jóvenes a través del smartphone mediante 16 entrevistas en profundidad realizadas a estudiantes de diversas universidades del país. Del análisis de las entrevistas se desprende que los jóvenes despliegan estrategias de lectura habituales en las que alternan entre la exposición y la interacción, entre la lectura superficial y la lectura profunda, y entre la búsqueda de información y entretenimiento. News consumption has transformed significantly in recent years due to the multiple devices through which information is accessed, changes in how news are told, and the growing importance of software in information management. The smartphone is the main source of news for young university students from the Aglomerado Gran Buenos Aires, who employ particular reading strategies when it comes to getting information. Young people surf the internet taking advantage of the specificity and best features offered by each device in carrying the news. Thus, “transmedia reading” seems to be the form taken by the relationship established with these contents since news stories are displayed on multiple platforms and complemented by the active participation of users. The latter cause such platforms to interact with each other, share the news on social media, and produce content related to their interests. This exploratory research attempts to describe and discuss the youth’s news consumption practices using the smartphone that were collected through 16 in-depth interviews with students from various universities in the country. From the analysis of the interviews, we deduce that young people follow usual reading strategies ranging between exposure and interaction, between intensive and extensive reading, and between information seeking and entertainment.

PurposeThe purpose of the paper is to examine the influence of consumers' perceived knowledge, knowledge discrepancy and confusion on the intention to purchase farmed fish (FF) via a survey design regarding perceptions, buying and consumption practices of urban households in Chittagong, Bangladesh.Design/methodology/approachThe samples of 498 households were selected from a stratified cluster from the Chittagong city and were interviewed using a structured questionnaire. The data have been analysed using exploratory factor analysis and structural equation modelling.FindingsThe results show that consumers' subjective knowledge (SK) is significant for purchase intention whereas objective knowledge (OK) is not. Again, consumers' SK, OK, knowledge discrepancy and confusion have no influence in forming consumers' attitude towards FF. However, consumers who overestimate their actual level of knowledge hold negative attitude towards FF and vice versa. Furthermore, consumers' OK affects their confusion inversely although it does not influence the purchase intention significantly.Practical implicationsIf the marketers can frame a more engaging means of communication and knowledge enhancement plan, consumers' attitude and purchase intention regarding FF will be signified.Originality/valueThis is the first study that fundamentally contributes to the scientific research in that it measures the knowledge discrepancy of consumers regarding FF. In addition, this study substantiates that low objective knowledge leads to confusing consumers at the time of purchasing. The effect of overestimating the level of knowledge as well as underestimating the level of knowledge in explaining the purchase intention of FF would be a supplementary addition.

Tackling over-consumption of resources and associated emissions at the lifestyle level will be crucial to climate change mitigation. Understanding the public acceptability of policy aimed at behaviour change in this domain will help to focus strategy towards effective and targeted solutions. Across two studies (n = 259, 300) we consider how policy approaches at different levels of governance (individual, community, and national) might be influenced by the inducement of hypocrisy and the activation of social norms. We also examine the influence of these experimental manipulations upon behavioural intention to reduce consumption (e.g., repair not replace, avoiding luxuries). Dynamic social norm framing was unsuccessful in producing an effect on policy acceptance or intentions to reduce consumption. Information provision about the impact of individual consumption on global climate change increased support for radical policies at the national level (banning environmentally harmful consumption practices) and the community level (working fewer hours, sharing material products, collaborative food cultivation), yet the inducement of hypocrisy had no additional effect. This is in contrast to individual-level behavioural intentions, where the inducement of hypocrisy decreased intentions to engage in high-consumption behaviour. This paper concludes with implications for low-consumption governance.

Despite food waste occurring along the entire food supply chain, a significant proportion occurs in domestic settings. Large quantities of domestic food waste have been attributable to consumer behaviors during buying, cooking, consumption, and disposal. The main objective of this research was to understand the major determinants of household food waste from families in the north of Portugal. A convenience sample was used, which was drawn from households in the Greater Porto Area. Data were collected through a self-reported questionnaire that included three groups of structured questions related to perceived behavior and attitudes towards food consumption, leftover usage, and food waste. Exploratory data analysis was used to identify underlying dimensions. No relationships were found between socio-demographic data and food waste, buying behavior, or destination/use of leftovers. The majority of the participants reported a high level of planning of their grocery shopping. Fruits and vegetables presented the highest frequency of consumption, followed by sources of carbohydrates and sources of proteins. The storage of cooked food from different food groups presented a single factor, grouping the majority of the individual food leftovers, going from fruits and vegetables to sources of carbohydrates and proteins. The reported levels of wastage of the different food products were grouped into three dimensions: waste of vegetables, waste of protein sources, and waste of sources of carbohydrates. Waste of precooked foods emerged as an independent item, and it was the individual item with the highest frequency. The families studied reported a positive attitude concerning buying, consumption, and wastage, revealing a particular awareness of food waste and its social and environmental impact. (c) 2020 by the authors.

This study presents a phenomenological inquiry into the lived experiences of discriminated consumers to understand how they liberate themselves from offline marketplace discrimination. We explore the critical role that information technology plays to facilitate this process, revealing how discriminated consumers use technology to prepare for battle offline, temporarily seek refuge online, and withdraw permanently online. Our findings have implications to the technology consumption literature by highlighting how discriminated consumers may adopt technological consumption practices that allow them to successfully navigate the marketplace.

This article explores patterns of mediatized participation of European citizens and the way they differ across different media systems, in a multilevel, cross-national comparative research design. Mediatized participation is operationalized as audience practices on the Internet. The media system is conceptualized through the theoretical model of digital mediascapes, which applied to 22 European Union countries produced three clusters/media systems. The audience data are from representative online surveys in 8 eastern and western European countries N = 9532 collected by the authors and their research partners. Factor and cluster analyses were performed showing types and patterns of mediatized participation. Hierarchical multiple regression analysis and ANOVA were performed to relate the individual level variables to the macro-level clusters of digital media systems. The article shows audiences in the more mediatized, Western cluster are more engaged in participatory practices in comparison to audiences in the Eastern/Southern cluster of European countries which show more extensive information consumption practices.

Erving Goffman’s concept of total institutions has been seldom explored in terms of how it restricts or promotes consumption practices. In an effort to redress the lacuna in the extant literature, this article draws on the findings of an ethnographic study of the Tablighi Jamaat, an orthodox religious organization originating in South Asia, whose participants undergo discursive inculcation in an environment that may be characterized as a soft total institution. We explore how consumption in such an environment entails processes of traditionalization under (late) modernity. Our findings show that consumption in a soft total institution requires subjects to monitor their own behavior discursively in order to attain certain intended, spiritual objectives. The study has implications for how consumption can be a means by which to either meet or inhibit life goals. In terms of theoretical contribution, this article begins to demarcate the boundary conditions between Goffman’s total institution and, what we are terming here, a soft total institution. Finally, we further Goffman’s original thesis by describing some of the subjects’ thoughts and experiences of their daily lives after their inculcation within the institutionalized setting.

This paper reframes the dominant marketing conceptualization of religion as a driver of consumer differences toward religion as a field of transcultural practices within multicultural marketplaces. Through depth interviews with 24 consumers from multiple religious backgrounds and multiple Southeast Asian nations living in New Zealand, we demonstrate how divergent religious communities facilitate five key transcultural consumption practices. Our paper makes two contributions to the literature on religion and marketing. First, we highlight the role that religion plays in facilitating entry into and mutual entanglement within multicultural marketplaces. Second, in addition to the present focus on how religion produces differences in marketplace behaviors, we underline the transcultural properties of religion which are shared across diverse religious traditions. This study demonstrates how religion can perform an important role in facilitating the transcultural character of contemporary multicultural marketplaces, offering novel implications about how managers should engage with consumers in these markets.

PurposeThis paper aims to present an analysis of the various dimensions of naturalness that shape the consumption practices of parents with young children.Design/methodology/approachThe study builds on semi-structured interviews with 17 mothers and fathers focusing on parental decision-making in everyday consumption from pregnancy to the first years of the child’s life.FindingsNaturalness is a tool allowing parents to navigate in a world of risks and part of an everyday consumption practice that constructs and maintains children as vulnerable and parents as responsible. Parents perceive naturalness as something with three dimensions: familiarity, purity and culture. These three dimensions lead to different parental practices around consumption.Originality/valueThe analysis contributes to the authors’ understanding of parenting, childhood, risk, safety and consumption by showing how and why parents of young children construct naturalness as a three-dimensional ideal in their consumption practices. PurposeThis paper aims to present an analysis of the various dimensions of naturalness that shape the consumption practices of parents with young children.Design/methodology/approachThe study builds on semi-structured interviews with 17 mothers and fathers focusing on parental decision-making in everyday consumption from pregnancy to the first years of the child’s life.FindingsNaturalness is a tool allowing parents to navigate in a world of risks and part of an everyday consumption practice that constructs and maintains children as vulnerable and parents as responsible. Parents perceive naturalness as something with three dimensions: familiarity, purity and culture. These three dimensions lead to different parental practices around consumption.Originality/valueThe analysis contributes to the authors’ understanding of parenting, childhood, risk, safety and consumption by showing how and why parents of young children construct naturalness as a three-dimensional ideal in their consumption practices.

El presente estudio tuvo como objetivo comparar los efectos de dos programas profesionales de una institución de educación superior en Colombia, a partir de la estructura de los microcurrículos de formación, sobre el consumo de agua y evaluar los efectos multiplicadores de los estudiantes en sus hogares. El método incluye en su primera dimensión de análisis, a un estudio del currículo formal y en su dimensión de análisis de individuos, a un estudio descriptivo ex post facto con diseño de solo post test. La ambientalización curricular en los programas evaluados es baja. En cuanto al consumo del servicio público de agua no se evidencian diferencias significativas entre los estudiantes encuestados. Futuras investigaciones deben profundizar en elementos particulares del currículo sobre la conservación del agua, así como contar con registros más amplios de consumo energía, reciclaje y otras prácticas de consumo.

Consumer insights are all around us. Yet it can be difficult for students to examine everyday consumption practices and see how this understanding has application. Using the simple premise of a fav...

Although the recent empirical literature provides a satisfactory range of estimates of food waste at the national and global level, little attention has been devoted to lower units of aggregation. This article tackles the phenomenon of urban food waste (UFW), proposing an analysis of consumer behaviour at the local level. Using institutional data for Italian provinces, over an 11-year time span (2004–2014), we estimate the amounts of UFW and subsequently investigate the extent of persistence and spatial spillovers using the local Moran transition probability matrix. Our results suggest that the good and bad practices in food consumption that determine the levels of UFW are persistent over time. Moreover, they produce a (though limited) spatial spillover, affecting consumption practices in the neighbouring areas. Two province clusters emerge, one in Northern and Central Italy, featuring negative behaviours and the other one in South-Central and Southern Italy, displaying virtuous behaviours. This situation calls for public policies aimed at promoting convergence in the levels of UFW.

This article analyses the everyday consumption of young people who live in villages and small towns in modern‐day Russia. Based on 59 semi‐structured interviews conducted in three districts of the Leningrad region, the authors try to answer the following questions: How does everyday consumption fit in the biographical experience of rural youth? What consumption styles are implemented in small towns and villages? The conceptual framework of the analysis is the perspective of ‘the lifestyle’, which connects everyday consumption practices with the construction of youth identities. The authors come to the conclusion that the differentiation of the consumption styles of modern rural residents can be explained in the context of life strategies, construed on the basis of family capital, education, employment and orientation towards success. The article describes four basic styles that characterise the consumption of young rural residents, namely ‘family’, ‘status‐oriented’, ‘individualistic’ and ‘conformist’ styles.

Consumption practices show a strong presence of crystallised social understandings, organising rules and permanent ways of acting that prevent individuals from changing towards more sustainable hab...

The increasing popularity of mobile dating apps in the past decade has transformed the ways in which gay men network with each other. Based on sociology and media studies literature, I contextualize this contemporary form of intimacy, which is known as networked intimacy, in relation to networked individualism and neoliberalism. Using a mixed-methods design with interviews ( N = 7) and a survey ( N = 245), this study explored how gay men experience intimacy on these platforms. Users reported ambivalence in establishing relationships, which is brought forth by the ambiguity of relationships, dominance of profiles, and over-abundance of connections on these apps. I conclude that these aspects of ambivalence are not at all exclusive to the private domain of gay men but are tightly intertwined with the neoliberal market and consumption practices.

Although gambling has been legitimized as a form of leisure, this consumption activity can have individual and social costs. Policy approaches often focus on problem gambling as a discrete activity undertaken by an individual. Drawing on social practice theory and family identity research, we take an alternative approach, identifying how exposure to gambling can occur in emergent ways that can have an unintended but lasting effect. Based on 40 depth interviews, we identify how the pursuit of four family identity goals (membership and bonding, coming-of-age, emotional sustenance, and communing) plays a role in the normalization of gambling in childhood. We then explore how these goals and family gambling practices may contribute to gambling behaviour longer term. Finally, we examine the interplay between family identity goals at the meso-level, and wider macro-level socio-cultural institutions. Policy and social marketing initiatives that acknowledge the influence of identity-related gambling behaviour are recommended.

In this paper, we examine how actors within what we conceptualise as an emerging wild food alternative network are navigating through the foodscape to find alternatives to homogenous and standardised food products. Drawing on data from different research engagements with wild food consumers and producers over the last decade in Canada, we use the context of wild foods to explore how the ‘alternative’ is being articulated and negotiated. Inspired by scholarly work exploring the pedagogical promise of food, we also explore the transformational potential of the ‘alternative’ – how bringing wild foods to the table can both inspire and teach consumers about sustainability and alternative consumption practices. We conclude with directions for future marketing research on alternative food networks.

The omnipresence of norms on the market requires us to question their influence on consumption practices, how to study them, design them and manage them. Drawing on the work of Foucault, this article sets out to test prior research on consumption against the norm, normality and deviance. Given the political nature of (ab)normalisation, three government modes and market topographies (anthropemous, anthropophagous and mutualist) can be identified based on the primary political models that shape them (conservatism, liberalism and communism). The author concludes by challenging the role of the researcher in the politicisation of practices and emphasises the risks of failing to consider the norm and (ab)normality in consumption research.

Purpose This paper aims to examine how socio-economic status (SES) shapes consumers’ purchase behavior of genuine brands and counterfeits. It also forms a typology based on the decision-making processes of these two groups by exploring neutralization processes and emotional outcomes related to their behaviors. Design/methodology/approach Data are collected through in-depth, semi-structured interviews with 42 users and non-users of counterfeits from different SES groups. Findings This paper develops a consumer typology based on the customer behavior of counterfeit and genuine brand users, as well as emotional outcomes and neutralization strategies used to justify their actions according to their SES group. These categories are defined as the black chameleons, the counterfeit owners, the genuine brand owners and the authenticity seekers. Originality/value This paper contributes to the counterfeit literature by examining the consumption practices of each SES group of users and non-users of counterfeits by focusing on motivations, emotional outcomes and neutralization processes. The study shows how consumers’ end consumption practices and their SES group explains the mix findings on the counterfeit literature.

Limiting global warming below 1.5 °C requires rapid decarbonization of energy systems. Reductions of energy demand have an important role to play in a sustainable energy transition. Here we explore the extent to which the emergence of low energy consuming practices, encompassing new behaviors and the adoption of more efficient technologies, could contribute to lowering energy demand and thereby to reducing CO2 emissions. To this end, we design three detailed energy consumption profiles which could be adopted by individuals in current and future wealthy regions. To what extent does the setting of air conditioners to higher temperatures or the widespread use of efficient showerheads reduce the aggregate energy demand? We investigate the potential of new practices at the global level for 2050 and 2100. The adoption of new, energy saving practices could reduce global energy demand from buildings by up to 47% in 2050 and 61% in 2100 compared to a scenario following current trends. This strong reduction is primarily accounted for by changes in hot water usage, insulation of buildings and consumer choices in air conditioners and heat pumps. New behaviors and efficient technologies could make a significant long-term contribution to reducing buildings' energy demand, and thus facilitate the achieval of stringent climate change mitigation targets while limiting the adverse sustainability impacts from the energy supply system.

Raising awareness among young people and changing their behavior and habits concerning energy usage and the environment is key to achieving a sustainable planet. The goal to address the global climate problem requires informing the population on their roles in mitigation actions and adaptation of sustainable behaviors. Addressing climate change and achieve ambitious energy and climate targets requires a change in citizen behavior and consumption practices. IoT sensing and related scenario and practices, which address school children via discovery, gamification, and educational activities, are examined in this paper. Use of seawater sensors in STEM education, that has not previously been addressed, is included in these educational scenaria., Comment: 14 pages, 5 figures. arXiv admin note: text overlap with arXiv:1805.09561

Ce texte présente la démarche mise en œuvre dans une recherche collective sur la condition et les modes de vie des ouvriers et des employés dans la France contemporaine. Cette recherche vise à éclairer les traits contemporains des classes populaires et explore trois dimensions: les pratiques de consommation, les rapports à l'avenir et les ressources de stabilisation; la division genrée des rôles ; les relations de sociabilité et d'entre-soi familial et local. La recherche combine des analyses quantitatives d'enquêtes de la statistique publique et des monographies approfondies de ménages ayant une relative stabilité économique Este texto apresenta a abordagem implementada numa pesquisa coletiva sobre as condições e estilos de vida dos operários e empregados na França contemporânea. Esta pesquisa tem como objetivo lançar luz sobre as características contemporâneas das classes populares e explora três dimensões: práticas de consumo, relações futuras e recursos de estabilização; divisão de papéis por género; e sociabilidade e relações familiares e locais. A pesquisa combina análises quantitativas de inquéritos estatísticos oficiais com monografias aprofundadas de agregados familiares com relativa estabilidade económica This text presents the approach implemented in a collective research on the condition and lifestyles of workers and employees in contemporary France. This research aims to shed light on the contemporary features of the working classes and explores three dimensions: consumption practices, relations with the future and stabilization resources; the gendered division of roles; and sociability and family and local relations between the two. The research combines quantitative analyses of official statistics surveys with in-depth monographs of households with relative economic stability Este texto presenta el enfoque aplicado en una investigación colectiva sobre la condición y el estilo de vida de los trabajadores y empleados en la Francia contemporánea. Esta investigación pretende clarificar las características contemporáneas de las clases trabajadoras y explora tres dimensiones: las prácticas de consumo, las relaciones con el futuro y los recursos de estabilización; la división de roles de género; y la sociabilidad y las relaciones familiares y locales. La investigación combina el análisis cuantitativo de las encuestas estadísticas oficiales con monografías en profundidad de hogares con estabilidad económica relativa