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The application of digital twins provides value creation within the fields of operations and service management, existing research around decision-making and value co-creation is limited at this point. Prior studies have provided insights into the benefits of digital twins that combined both data and simulation approaches, however, there remains a managerial gap. The purpose of this paper is to explore this research gap using input from a multiple case study research design from both manufacturing environments and non-manufacturing environments. The authors use ten cases to explore how digital twins support value co-creation through decision-making. The authors were all involved in the development of the ten cases. Individual biases were removed by using the literature to provide the assessment dimensions and allowing a convergence of the results. Drawing on the lessons from the ten cases, this study empirically identified eight managerial issues that need to be considered when developing digital twins to support multi-stakeholder decision-making that leads to value co-creation. The application of digital twins in value co-creation and decision-making is a topic that has developed from practice and is an area where a research gap exists between theory and practice. A cross-case analysis was developed based on the literature and the ten cases (eight industrial and two pilot-scale cases) providing the empirical findings. The findings describe how firms can design, develop, and commercialize digital-twin-enabled value propositions and will initiate future research.

PurposeThe purpose of this study is to explain how the application of fuzzy-set qualitative comparative analysis (fsQCA) and experiments can advance theory development in the field of servitization by generating better causal explanations.Design/methodology/approachFsQCA and experiments are established research methods that are suited for developing causal explanations but are rarely utilized by servitization scholars. To support their application, we explain how fsQCA and experiments represent distinct ways of developing causal explanations, provide guidelines for their practical application and highlight potential application areas for a future research agenda in the servitization domain.FindingsFsQCA enables specification of cause–effects relationships that result in equifinal paths to an intended outcome. Experiments have the highest explanatory power and enable the drawing of direct causal conclusions through reliance on an interventionist logic. Together, these methods provide complementary ways of developing and testing theory when the research objective is to understand the causal pathways that lead to observed outcomes.Practical implicationsApplications of fsQCA help to explain to managers why there are numerous causal routes to attaining an intended outcome from servitization. Experiments support managerial decision-making by providing definitive “yes/no” answers to key managerial questions that address clearly specified cause–effect relationships.Originality/valueThe main contribution of this study is to help advance theory development in servitization by encouraging greater methodological plurality in a field that relies primarily on the qualitative case study methodology.

Improving current supply chains by using distributed ledger technology (DLT) has been a highly researched topic during the last years. Currently, there are numerous articles elaborating on how such technologies can theoretically improve supply chains. However, case studies of such concepts and their economic value are scarce. In order to bridge this gap, we collaborated with a regional label company to clarify how a distributed ledger technology would benefit their ecosystem. This work answers the question of how such a prototype would look and whether it adds value. By following design science research practices, we design two artifacts based on requirements gathered in 14 interviews and discuss the artifacts&rsquo, elements within an evaluation panel. Our findings show that a distributed ledger application for the regional label ecosystem should have an open and decentralized architecture giving all participants full access to the shared data while still providing security and privacy for sensitive data. Additionally, data capturing should be simple. However, such an application does not add sufficient economic value and is currently of no practical interest in the regional label ecosystem as the expenditure likely exceeds the benefit.

Purpose The purpose of this paper is to explain why product-centric manufacturers utilize advanced services not as vehicles of transformation, but of reinforcement, to strengthen their established business model logic based on selling products and basic product-related services. Design/methodology/approach The empirical basis of this study relies on an in-depth case study of a globally operating manufacturer of industrial pumps and related services. The data includes 31 interviews conducted over several years of in-depth collaboration with the studied firm. Findings Product-centric manufacturers utilize advanced services as engagement platforms to facilitate the external and internal engagement of the actors and the resources controlled by them. Externally, advanced services facilitate access to customer decision makers and insights into their latent needs. Internally, advanced services help the manufacturer to more effectively leverage resources that reside within its different organizational units. Ultimately, in leveraging advanced services as engagement platforms, the manufacturer seeks to boost activities with the greatest immediate impact on its market performance: the sale of products and basic product-related services. Practical implications The study explains why managers should invest into development of advanced services even if such services contribute only marginally to the manufacturer’s direct revenues and profits. Originality/value This study contributes to development of an alternative explanation of servitization that departs from the current paradigmatic assumptions in the field.

Social norms constrain behavior of individuals either through obligating or prohibiting certain types of behavior. Norm-based mechanisms have only recently found applications in enhancing decisions of knowledge workers in an automated business process management context. The norms inferred in the context of business process executions are then recommended to users so as to enable them to make informed decisions. The previous work on prohibition norm inference focused on identifying failure cases, which is now complemented by first inferring norms from the successful process execution cases and then inferring prohibition norms. This approach based on considering social feedback (i.e. inferring what is obliged and prohibited from history logs of process execution) shows encouraging results under uncertain business environments. Using simulation results the paper demonstrates that using the norm based mechanism results in reduced failure rates in the decision making of a knowledge worker while still providing maximum flexibility for the user to choose from a range of actions to execute.

Purpose The purpose of this paper is to integrate the manufacturing site and network perspectives for the purposes of strategy fulfilment, which has rarely been jointly discussed. By doing this, the site and network perspectives are broken into their constituents and linked to one another. Design/methodology/approach The paper provides qualitative research; it conducts a comprehensive literature review and merges the results with the concept of the quality function deployment to link the relevant dimensions. The developed framework is discussed based on a single case study. Findings The proposed framework relates the network and site perspectives in different dimensions, which range from the strategic dimension to the network and site dimensions. The paper, furthermore, offers the groundwork of developing relationship maps of the site and network capabilities, network configuration and coordination, and the structural and infrastructural dimensions. Research limitations/implications The paper contains a single case study and lacks foundation with a broader data set. Practical implications The results support the decision-making process of the manufacturing network managers who assess, design, and develop their manufacturing networks and attempt to gain transparency by using different levels of analysis. Originality/value The paper is the first attempt to show how the different network and site capabilities contribute to strategy fulfilment, to link the configuration and coordination dimensions of the manufacturing network level, and to link the structural and infrastructural dimensions on the site level. Thus, the authors add to multilevel research in operations management because the authors provide a combined framework for the network- and site-level analysis.

In this paper, we explore the evolution of product lifecycle management information systems projects in manufacturing industries over time. There is critical need because initiated projects routinely fail in terms of time, budget, or quality to which the academic discourse has not given adequate consideration. Therefore, we build up on an in-depth case study within the project setting of a leading European automotive supplier kicked-off in January 2016. As central results, the paper provides insights (1) how product lifecycle management information systems projects develop over time, (2) what may be underlying causes, and (3) which implications on project management may be deduced. In view of the limitations by the applied case study research strategy, we illumine the specifics of these information systems projects for scholars. For project managers, an overview on essential developments and their implications supports the successful project execution.

Despite the advent of a flurry of digital technologies, paper prevails on manufacturing shopfloors. To understand the roles and value of paper on the shopfloor, we have studied the manufacturing practices at two state-of-the-art automotive supplier facilities, applying ethnographic fieldwork, in-depth interviews, as well as photo and document analysis. We find that paper has unique affordances that today's digital technologies cannot easily supplant on current shopfloors. More specifically, we find four paper practices: (1) creating and adapting individual information spaces, (2) reinterpreting information, (3) combining information handover with social interaction, and (4) visual cuing. We discuss these practices and the unique affordances of paper that currently support shopfloor workers and also consider the limitations of paper, which are becoming increasingly apparent, since more tasks increasingly depend on real-time information.

Fur produzierende Unternehmen hat sich Product Lifecycle Management in den letzten Jahrzehnten in wachsendem Mase zu einem strategisch wichtigen Ansatz entwickelt. Forciert durch steigende Effektivitats- und Effizienzanforderungen stellen viele Unternehmen ihre Product Lifecycle Management-Prozesse und -Informationssysteme auf den Prufstand, wobei besonders grose, heterogene Industriekonzerne mit weitreichenden Aufgaben bei der Strategieentwicklung und -umsetzung betraut sind. Basierend auf einer Einzelfallstudie bei einem weltweit fuhrenden, diversifizierten Konglomerat beschreibt der vorliegende Beitrag entlang eines etablierten Analyseframeworks Herausforderungen und Losungsansatze im Product Lifecycle Management im Konzernumfeld. Als zentraler Inhalt werden Handlungsimplikationen auf strategischer, organisationaler, prozessualer und informationstechnologischer Ebene abgeleitet. Fur Manager in fertigenden Unternehmen bietet die Fallstudie einen wertvollen Uberblick uber relevante Aspekte. Fur industrienahe Forscher zielt die Fallstudie auf ein besseres Verstandnis des Phanomens Product Lifecycle Management im Kontext von Grosunternehmen ab und tragt zur Erweiterung des Wissensfundus bei.

Purpose The purpose of this paper is to analyse the prerequisites for lateral knowledge transfer in manufacturing networks. Design/methodology/approach Data stem from a single case study involving 26 interviews at the management level of a manufacturing network and a survey of 17 manufacturing plants in the network. Findings The requirements for lateral knowledge transfer between knowledge-sending and knowledge-receiving plants are similar strategic orientation, product portfolio similarity and process similarity. If the knowledge-sending and knowledge-receiving plants meet at least one of these requirements, then knowledge transfer is facilitated. Plant age, functional ties and geographical proximity do not seem to be important in lateral knowledge transfer. Research limitations/implications The results come from a single case study, limiting their generalisability. Further research should consider the influence of the network’s coordination mechanism on lateral knowledge transfer. Originality/value The paper investigates prerequisites for lateral knowledge transfer in manufacturing networks, shedding light on the fundamental factors that must be in place at the knowledge-sending and knowledge-receiving plants.

Purpose The purpose of this paper is to provide guidance in setting the level of autonomy (i.e. parental control) of plants in a network to enhance operational performance. In particular, the effect of autonomy on performance is analysed directly and indirectly through internal manufacturing network integration (MNI) and external supply chain integration (SCI) as two dimensions of manufacturing network embeddedness. Design/methodology/approach The analysis is based on data from 441 manufacturing plants in 17 countries. Data were gathered during the Sixth International Manufacturing Strategy Survey. Five main constructs were obtained after carrying out a confirmatory factor analysis: plant autonomy, internal MNI, external SCI, efficiency and effectiveness. Direct and indirect relationships among the constructs are tested through a structural equation model. Findings Higher levels of autonomy correlate with higher effectiveness and similar efficiency. However, lower autonomy leads to higher levels of manufacturing network and SCI, which enhance performance. Although not statistically significant, the analysis of the total effects reveals a mildly positive effect of autonomy on effectiveness and negative effect on efficiency, which requires further investigation. Research limitations/implications Further research could include headquarters’ perspectives or additional determinants (e.g. business strategy objectives). Practical implications Managers should set autonomy levels strategically: higher for effectiveness and lower for efficiency. However, lower autonomy can also strengthen internal MNI and external SCI, thus improving operational performance. Originality/value The concept of manufacturing network embeddedness highlights the importance of considering external supply chain and internal MNI in the same framework, as both dimensions can affect operational performance.

Part 3: Human Factors, Learning and Innovation; International audience; We analyze the absorptive capacity (AC) process of a manufacturing company with central R&D and an internationally distributed manufacturing network. Prior research shows that an implementation of the lead factory (LF) is especially supportive if the international manufacturing network struggles with implementing new products and processes. We analyze determinants of AC and show that, in addition to prior related knowledge of the receiving plant, structure can have an even stronger influence. We show that in the case of a low level of prior related knowledge and a low level of AC within the receiving plants as well as high technological heterogeneity between plants and LF, the implementation of an LF may not lead to the expected result. In addition, we conclude that the analysis of the AC process has to move from a single unit to a network. This helps to understand the AC concept in the context of multinational companies.

PurposeThe purpose of this paper is to increase our understanding of the causes for stockouts in retailing.Design/methodology/approachMixed methods study, using instore observations, interviews with key informants in consumer goods and retailing, and a field study of stockouts and their causes in multiple wholesale stores over two years.FindingsThe results indicate that the causes for stockouts are specific to retailer, store, category and item. Improvements to store operations and the coordination of store delivery and shelf replenishment are most effective in reducing stockouts. Manual audits of stockouts and their causes benefit instore execution and provide the level of detail necessary for management to prioritize areas of improvement.Research limitations/implicationsFuture research may investigate the operational and cost impact of incorporating demand seasonality in shelf replenishment that may lead to an improved coordination of replenishment and demand cycles.Practical implicationsA procedure is proposed to help store managers reduce stockouts well below the global average of 8.3 percent.Originality/valueThe paper extends the literature by providing a comprehensive set of itemized causes of retail stockouts and reflects implications for sales‐data driven research. It adds to the emergent research that applies service‐dominant logic to retail stockout research.