1. ‘Not in My Bin’: Consumer’s Understanding and Concern of Food Waste Effects and Mitigating Factors
- Author
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Luca Falasconi, Marco Setti, Matteo Vittuari, Andrea Segrè, Simone Piras, Matteo Masotti, Vittuari, Matteo, Falasconi, Luca, Masotti, Matteo, Piras, Simone, Segrè, Andrea, and Setti, Marco
- Subjects
020209 energy ,media_common.quotation_subject ,lcsh:TJ807-830 ,Geography, Planning and Development ,lcsh:Renewable energy sources ,02 engineering and technology ,consumer behavior ,010501 environmental sciences ,Management, Monitoring, Policy and Law ,01 natural sciences ,Global issue ,Perception ,0202 electrical engineering, electronic engineering, information engineering ,Marketing ,lcsh:Environmental sciences ,Consumer behaviour ,0105 earth and related environmental sciences ,media_common ,consumers’ preferences ,lcsh:GE1-350 ,Consumption (economics) ,domestic food waste drivers ,Renewable Energy, Sustainability and the Environment ,lcsh:Environmental effects of industries and plants ,digestive, oral, and skin physiology ,consumers’ preference ,Building and Construction ,Food resources ,Food waste ,lcsh:TD194-195 ,domestic food waste perception ,domestic food waste driver ,Business - Abstract
About one third of all food produced for human consumption is wasted. Along with a lively debate on food loss and waste definition and quantification, growing attention is dedicated to the faceted dimensions of consumers&rsquo, food waste. Drivers, effects, and mitigating factors have been mainly studied in isolation, with limited attention paid to their interrelationships. This study aims to contribute to a better understanding of the underlying relationship between the causes of food waste and consumers&rsquo, perception of their role and of their concern on food waste effects and mitigating factors. The article draws on a survey submitted to 938 respondents while shopping at a supermarket in Italy in 2015. Data were processed by principal components to identify latent dimensions of consumer behavior, and a cluster analysis was performed to identify homogenous groups of consumers. Results emphasize the complexity of the relationship between consumers and food resources. They suggest that while consumers are aware about food waste as a global issue, they often fail to identify the individual contribution they might provide for its prevention and reduction. The article also detects three groups of consumers with different approaches to food waste management and a specific perception of the food waste phenomenon.
- Published
- 2020
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