1. CSR and women-led high-growth SMEs: a prudent articulation between discourse and practice
- Author
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Renaud Redien-Collot, Catherine Léger-Jarniou, Novancia Business School Paris, Dauphine Recherches en Management (DRM), Université Paris Dauphine-PSL, and Université Paris sciences et lettres (PSL)-Université Paris sciences et lettres (PSL)-Centre National de la Recherche Scientifique (CNRS)
- Subjects
Entrepreneurship ,business.industry ,JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M1 - Business Administration/M.M1.M14 - Corporate Culture • Diversity • Social Responsibility ,Gender ,General Medicine ,Public relations ,Political science ,Long period ,Corporate social responsibility ,JEL: L - Industrial Organization/L.L2 - Firm Objectives, Organization, and Behavior/L.L2.L26 - Entrepreneurship ,[SHS.GESTION]Humanities and Social Sciences/Business administration ,business ,Articulation (sociology) ,Women entrepreneurs ,CSR ,Legitimacy ,Diversity (business) - Abstract
International audience; Women business owners of high-growth SMEs apply CSR in all its forms, even if they make little or no mention of it on their websites. In interviews, they revealed that they seek to make sense of the wide diversity of approaches to CSR, while at the same time applying a prudent attitude to their articulation, spending a relatively long period observing and testing them. They attempt to develop a consensus in regard to their decisions and take the views of other people into account (Paradas et al. 2013). In harbouring doubts about their actions, they convey a relative lack of legitimacy. At the same time, they intentionally adopt a patient and prudent approach of CRS implementation, designed to avoid falling into the traps of gendered CSR, which sees women entrepreneurs as more likely than their male counterparts to be concerned with “care” (Saint-Pierre et al., 2011).
- Published
- 2015
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