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This study investigates the integration of dimmable constant weight polar‐coded non‐orthogonal multiple access (NOMA) with orthogonal space‐time block coding (OSTBC) in visible light communication (VLC) systems over Nakagami‐m$m$ fading environments. The proposed scheme aims to enhance the reliability of VLC systems by reducing the outage probability while accommodating dimming requirements. By allowing multiple users to utilize the same time‐frequency resources and adjust power levels based on individual channel conditions, the system optimizes resource utilization. Additionally, the OSTBC method provides effective communication among multiple users by leveraging transmit diversity to improve system performance. The efficacy of the proposed approach is demonstrated through analytical analysis and Monte Carlo simulations, showcasing superior outage probability performance compared to conventional Alamouti‐STBC schemes. [ABSTRACT FROM AUTHOR]

This study analyzes and proposes the concept of "spontaneous audiovisual autoethnography" on TikTok, revealing a diversity of cultural narratives. Autoethnographers like @jairdesdeelcampo0 and @indigenac4mp0 defy conventions, authentically connecting with a global audience. The research is based on content analysis, web observation, and film analysis theory. It highlights the communicative evolution from simple selfnarratives to complex and aesthetic representations. The study theoretically defines spontaneous autoethnography on TikTok. This typology transcends borders, projecting rural, ethnic, and peasant life. The present study contributes to understanding new forms of sociocultural expression on digital platforms, emphasizing TikTok's significant impact on preserving audiovisual memory and disseminating diverse voices globally. The research underscores the relevance of the phenomenon in contemporary cultural dynamics and how it amplifies diverse voices globally. [ABSTRACT FROM AUTHOR]

The development of digital transformation both in the European Union and in Latvia is affected by a variety of regulations, laws, guidelines and programmes, the objectives of which determine the use of contemporary digital technologies (including artificial intelligence) and the development of digital skills for enhancing the operational efficiency and productivity of businesses. The goal of the article is to identify the disadvantages and risks associated with the use of AI in digital marketing communication. To complete the goal the use of AI was brought up to date, covering both concepts and applications, as well as advantages of using AI in digital marketing communication, because the advantages are the causes of any disadvantages and potential risks. In order to attain the goal, bibliometric analysis, monographic method and secondary data analysis was used, as well as scientific literature was analyzed. As a result, the following types of artificial intelligence were identified: machine learning, computer vision, robotics, speech recognition and natural language processing, as well as related technologies--cloud computing technologies and augmented and virtual reality. The possibilities of using artificial intelligence and integrating it into various digital marketing communication activities--search engine marketing, digital advertising, e-mail marketing, social media marketing, public relations, sales promotion, personal selling, as well as review marketing and in neuromarketing--were explored. The use of artificial intelligence presents many advantages--financial savings, easier processing and analysis of high data volumes, time savings, applicability in different spheres, non-stop operation (immediate response), and personalized marketing strategies. However, a number of disadvantages were found, too, as there are potential risks associated with feasibility studies, technology compliance, privacy and data protection, cybersecurity, psychological information manipulation attacks, competence, structural labor availability, automation and technology, and outsourced service providers or third parties. [ABSTRACT FROM AUTHOR]

To determine how universities worldwide use TikTok, 7,880 TikTok posts from 118 institutional university profiles were reviewed and categorized through a systematic review. The results show an initial effort by universities to search for institutional content, although from 2021 onwards an increase in playful content focused on the university community is reported, making evident the need to exploit the platform with the corresponding narrative style, aesthetics, and particular times, thus connecting more efficiently with its target audience and betting on consolidating this community both in the real and digital terrain. [ABSTRACT FROM AUTHOR]

TikTok, with its visual content and setup, has emerged as a powerful platform for fast fashion. This study examines how Zara uses TikTok to communicate with consumers, promote products and strengthen its brand. Content strategies, interaction with users and the impact on brand perception were analysed. Collaborations with content creators and special launches were found to broaden the audience and generate greater engagement. Video length also influences success, with an inverse correlation between length and likes. This analysis provides insights to understand and optimize brands' presence on TikTok. [ABSTRACT FROM AUTHOR]

When information and communication technologies (ICT) have been consolidated as platforms for connecting with audiences, it is necessary to understand the strategic nature of communication to achieve institutional objectives. With in-depth interviews with communication experts, as well as an analysis of the profiles of the professionals who lead museum communications, it is detected that this is not centralized in a department, thus reducing its strategic significance. Furthermore, these still lack a directive and decisive nature, which prevents aligned and cohesive communication. [ABSTRACT FROM AUTHOR]

Background: Secure messaging (SM) is a communication feature within a patient portal that allows patients and clinical staff to exchange health-related information securely and confidentially. Purpose: This study aimed to explore how pediatric clinical staff use SM, identify challenges in its implementation, and suggest quality improvements. Methods: A descriptive quantitative study was administered using an online survey in a large health care system. The Task, User, Representation, and Function framework guided the research. Results: The survey participants were moderately satisfied with the SM. Opportunities to design this system to be more efficient and maximize patient safety were identified. Conclusion: Improving training and workflow can aid in incorporating SM into clinician's daily routines, focusing on enhancing user satisfaction. Future developments aimed at increasing usage and standardizing message content are crucial for encouraging adoption and ensuring patient safety. [ABSTRACT FROM AUTHOR]

Copyright of Health Psychology is the property of American Psychological Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In the digital age, the safeguarding of information through effective cybersecurity measures is paramount. This paper presents the development of a robust cryptographic model tailored for cybersecurity applications. The background underscores the increasing prevalence of cyber threats and the necessity for advanced encryption techniques to ensure data confidentiality, integrity, and authenticity. The methodology involves the design and implementation of the cryptographic model using state-of-the-art algorithms and protocols. Rigorous testing and evaluation were conducted to assess the model's performance in various cyber environments. The results indicate that the proposed model significantly enhances security, demonstrating high resistance to common cyber-attacks with an average encryption time of 0.5 seconds for a 1MB file and a decryption accuracy rate of 99.9%. The model also achieved a data integrity verification success rate of 99.8% and an overall system efficiency improvement of 45% compared to existing models. The conclusion highlights the model's effectiveness and potential for broad application in securing digital communication, offering a substantial contribution to the field of cybersecurity. [ABSTRACT FROM AUTHOR]

The purpose of this study is to explore wine consumer appreciation towards terroir-based communication in the social media context. The Analytic Hierarchy Process (AHP) approach was applied to elicit consumer preferences for alternative Instagram posts including image-based and text-based signals about wine terroir. An online survey was administered to a sample of Italian wine consumers who use social media. Results showed that image-based posts were largely preferred to text-based posts. Among image posts, the visual appearance of the grape variety and the natural label, which means a combination of an intrinsic cue with an extrinsic one, gains higher user attention in comparison with the other signals. Among text posts, posts proposing a 'terroir association' received higher priority than those explaining a 'terroir concept'. These results were tested analysing real Instagram posts of an Italian winery. The number of likes received by the different terroir-related posts reflected the AHP-estimated global priority weights highlighting that actual consumer appreciation agreed with the evaluation determined by using the proposed AHP model. The study revealed that the AHP was a useful approach to evaluate wine consumer engagement with digital communication. It contributed to understanding how wineries can effectively convey wine terroir meanings via social media. [ABSTRACT FROM AUTHOR]

Communication, an essential aspect of human existence, has undergone a transformation with the advent of media, progressing from traditional to digital platforms in what is commonly referred to as the "Second Media Age." Within this context, computer-mediated communication (CMC) has introduced emojis as substitutes for nonverbal cues. However, the misuse of emojis may result in legal repercussions, as evidenced by documented cases. This study seeks to examine the understanding of specific emojis among the students at Alvan Ikoku Federal University of Education, Owerri, with the objective of contributing to the comprehension of this phenomenon and raising awareness of the potential legal implications. Utilizing the theoretical framework of Symbolic Interactionism, this study explores the diverse interpretations of emojis, while considering cultural nuances and discrepancies across platforms. The findings underscore the importance of being cognizant of the context in which emojis are employed in order to prevent misunderstandings. As emojis continue to shape the landscape of digital communication, it is crucial to consider their legal implications and strive for effective and responsible communication in the digital age. [ABSTRACT FROM AUTHOR]

This study investigates the posting strategies of CEOs of Latin American companies on LinkedIn and their impact on engagement. It examines activity levels and types of presence, and engagement rates. Based on a quantitative analysis, the results reveal that executives in this region have a significantly lower frequency of posting on LinkedIn compared to the averages recommended by experts. Regarding the type of presence, CEOs are “content creators” and mainly post their own content. The engagement analysis shows discrepancies between own and hybrid posts. Due to the originality of own content, it receives better engagement rates than hybrid posts. The findings reveal that most Latin American CEOs adopt a “passive funnel” posting strategy on LinkedIn, which is characterized by low activity and own content. It is striking that CEOs with a more passive approach tend to have higher engagement rates compared to those with a more active approach. From these findings it is clear that, although authentic content generates interaction, CEOs should take advantage of the potential of shared publications, which are characterized by fostering dialogue based on content with diverse perspectives, a particular feature of the actors and institutions of the business environment. This research assesses the potential of CEOs as institutional communicators and provides methodological guidelines for academics and professionals in charge of the publication strategies of organizations and managers in the region. [ABSTRACT FROM AUTHOR]

The rapid proliferation of social media platforms has fundamentally transformed communication dynamics globally. This study investigates the impact of communication skills on social media usage, emphasizing the moderating role of cultural restraint within the context of Jordan. Employing a quantitative research design, data were collected from 415 young adult social media users through an online survey and analyzed using Structural Equation Modeling (SEM) via SmartPLS 4 software. The findings suggest that individuals with strong communication skills are more effective at using social media, supporting the ideas of Self-Efficacy Theory and Social Capital Theory, which propose that better communication abilities lead to more proficient social media usage. However, this positive relationship is moderated by cultural restraint, with higher levels of cultural restraint weakening the impact of communication skills on social media engagement. These results highlight the necessity of culturally sensitive approaches when promoting social media engagement, as cultural norms and values significantly influence digital behaviors. This study contributes to the existing literature by providing empirical evidence from a non-Western context and underscores the complex interplay between individual abilities and cultural factors in shaping social media usage. Future research should explore additional moderating variables and consider longitudinal and cross-cultural studies to further elucidate these dynamics. [ABSTRACT FROM AUTHOR]

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Mevzu is the property of Ali Sever and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Transfer: Zeitschrift für Kommunikation & Markenmanagement is the property of Deutsche Werbewissenschaftliche Gesellschaft and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Prior to its political appropriation, “groomer” characterized adults earning children's trust, so they can manipulate and sexually exploit them. Conservative activists have recently transformed “groomer” into an anti-lesbian, gay, bisexual, transgender, and queer (LGBTQ) slur. This critique of anti-“groomer” rhetoric examines an organization called Gays Against Groomers (GAG). GAG's website, which is presumably run by “gays,” depicts children as especially vulnerable to queer “indoctrination” and “mutilation.” Investigative probes recently conducted by The Advocate, the Anti-Defamation League (“Online Amplifiers,” 2023), and Media Matters revealed that far-right hate groups and anti-LGBTQ conservative media strategists are largely responsible for the group's genesis. GAG participates in a duplicitous online discourse I call digital ventriloquism. In this context, digital ventriloquy describes online communication where anti-LGBTQ cadres throw their voices into a “dummy” organization that seemingly operates from a divergent social location. GAG's homonormative cooptation of the groomer pejorative results in a dangerous paradox of speaker location, or social identity, that virtually erases child molestation from anti-“grooming” speech, and recasts transgender people and progressive gender education as child pollutants. [ABSTRACT FROM AUTHOR]

Recent scholarship has suggested the presence of website-delineated social identities within social media platforms, couched within the social identity model of deindividuation effects, and evidenced by distinct commenting patterns between networks. This study experimentally evaluated the possibility that Imgur users self-categorize and identify with an Imgur social identity, testing this hypothesis through the lens of in-group argumentation and attitudinal conformity. Specifically, this study presented persuasive messages to individuals reporting varying levels of Imgur identification and measured resulting attitudes, manipulating message context and the presence of message-reinforcing user comments. Findings support the proposition that users identify with the Imgur community, as high-identifiers exhibited greater message processing and normative attitude change when exposed to a persuasive message from an in-group source (i.e. another Imgur user) than low identifiers. These results further our understanding of contemporary social media use, contributing to a growing body of literature exploring online social identification and persuasive message processing. [ABSTRACT FROM AUTHOR]

During the COVID-19 pandemic, the extensive lockdown measures implemented for disease mitigation triggered a surge in round-the-clock social media use, giving rise to widespread concerns regarding its impact on sleep health. This meta-analysis examined the association between social media use and sleep disturbance during the pandemic, along with potential moderators. The dataset included 43 independent samples comprising 68,247 residents of 21 countries across 7 world regions. The three-level mixed-effects meta-analysis revealed a weak, positive overall effect size (r = 0.1296, 95% confidence interval: 0.0764–0.1828, k = 90). The magnitude of the effect size varied by the type of social media use: compulsive use exhibited a moderately strong effect size, whereas information-focused use showed marginal significance. The effect size was more pronounced in countries imposing stricter (vs. less strict) lockdown measures. Lockdown status also moderated this association, with a marginally significant effect size observed during lockdowns but a significant effect size after lockdowns. For demographics, samples involving emerging adults demonstrated moderately strong effect sizes, whereas those involving the general population had modest effect sizes. Notably, the interaction between the type of social media use and lockdown status was significant. Specifically, the positive association with information-focused use was significant only during lockdowns, whereas that with general use was significant after, but not during, lockdowns. However, compulsive use showed a moderately strong effect size both during and after lockdowns. These findings underscored the importance of considering multiple factors—such as the type of social media use, context, and demographics—when studying social media use and sleep health. [ABSTRACT FROM AUTHOR]

Emoticons and facial emojis are ubiquitous in contemporary digital communication, where it has been proposed that they make up for the lack of social information from real faces. In this paper, I construe them as cultural artifacts that exploit the neurocognitive mechanisms for face perception. Building on a step-by-step comparison of psychological evidence on the perception of faces vis-à-vis the perception of emoticons/emojis, I assess to what extent they do effectively vicariate real faces with respect to the following four domains: (1) the expression of emotions, (2) the cultural norms for expressing emotions, (3) conveying non-affective social information, and (4) attention prioritization. [ABSTRACT FROM AUTHOR]

Abstract This study investigates the integration of dimmable constant weight polar‐coded non‐orthogonal multiple access (NOMA) with orthogonal space‐time block coding (OSTBC) in visible light communication (VLC) systems over Nakagami‐m fading environments. The proposed scheme aims to enhance the reliability of VLC systems by reducing the outage probability while accommodating dimming requirements. By allowing multiple users to utilize the same time‐frequency resources and adjust power levels based on individual channel conditions, the system optimizes resource utilization. Additionally, the OSTBC method provides effective communication among multiple users by leveraging transmit diversity to improve system performance. The efficacy of the proposed approach is demonstrated through analytical analysis and Monte Carlo simulations, showcasing superior outage probability performance compared to conventional Alamouti‐STBC schemes.

Este artículo busca analizar si las estrategias de interactividad implementadas por universidades de América Latina, Europa y Estados Unidos en sus redes sociales influyen en el grado de participación de los usuarios. Se realizó un análisis de contenido de 90.241 publicaciones en perfiles institucionales de X/Twitter, Facebook y LinkedIn de 70 universidades. Los resultados muestran que las instituciones latinoamericanas no tienen una estrategia de interactividad notoriamente diferente de las europeas y estadounidenses. Las tasas de interacción logradas son muy bajas en relación con otros sectores y aquellas recomendadas por expertos. La estrategia de interactividad de las universidades no es lo suficientemente adecuada, pues el enfoque de comunicación de las publicaciones es altamente informativo en todas las redes sociales y los recursos de comunicación son principalmente expositivos, aunque cada vez se combinan más con recursos interactivos. Esta investigación propone un marco para medir y evaluar la estrategia de interactividad de las organizaciones en las redes sociales, identificando y analizando sus dimensiones clave.

The rapid proliferation of social media platforms has fundamentally transformed communication dynamics globally. This study investigates the impact of communication skills on social media usage, emphasizing the moderating role of cultural restraint within the context of Jordan. Employing a quantitative research design, data were collected from 415 young adult social media users through an online survey and analyzed using Structural Equation Modeling (SEM) via SmartPLS 4 software. The findings suggest that individuals with strong communication skills are more effective at using social media, supporting the ideas of Self-Efficacy Theory and Social Capital Theory, which propose that better communication abilities lead to more proficient social media usage. However, this positive relationship is moderated by cultural restraint, with higher levels of cultural restraint weakening the impact of communication skills on social media engagement. These results highlight the necessity of culturally sensitive approaches when promoting social media engagement, as cultural norms and values significantly influence digital behaviors. This study contributes to the existing literature by providing empirical evidence from a non-Western context and underscores the complex interplay between individual abilities and cultural factors in shaping social media usage. Future research should explore additional moderating variables and consider longitudinal and cross-cultural studies to further elucidate these dynamics.

The article researches the transformative possibility of Artificial Intelligence (AI) technology tools in digital marketing communications. By leveraging machine learning, natural language processing, and data analytics capabilities, AI tools enable marketers to automate tasks, personalize content, optimize campaigns, and gain deeper insights into customer behaviour. The paper examines applications of AI in digital marketing, analyses the way of transforming digital communication by AI, compares it to the traditional PESO communications model, presents the utilization of AI tools within the PESO framework and their collaboration to enhance communications, and proposes a framework for successful implementation. The research question in this paper is: how do artificial intelligence tools transform communication in a digital marketing environment? The results provide valuable insights into how AI-based technology transforming digital marketing communications. [ABSTRACT FROM AUTHOR]

This qualitative study explored how Cebuano-English-speaking youth navigate language use in digital environments to shape their online identities. Using a Descriptive Phenomenology approach, the research examined the complex relationship between language preferences and digital interactions among participants. Key findings highlight the preference for using Cebuano in casual digital interactions to maintain cultural identity and foster social connections. Additionally, the study reveals the adoption of 'conyo' language--a mix of Cebuano and English--for humor and social bonding purposes. Participants also indicated a strategic preference for English in contexts where credibility and professionalism are valued, reflecting broader societal perceptions. The study emphasizes implications for educators and policymakers to support linguistic diversity online and promote inclusive language practices that celebrate native languages like Cebuano. It also identifies a research gap concerning the influence of global digital trends on local language dynamics among youth. Future studies could further explore how digital environments shape language attitudes and identity formation, informing strategies to enhance digital literacy and intercultural understanding. [ABSTRACT FROM AUTHOR]

This study used Halliday’s Systemic Functional Linguistics (SFL) theory to analyze syntactic complexity in digital communication. Thirty Facebook posts made between August and December 2023 by John Dramani Mahama, a Ghanaian former president, were analyzed in this study. A textual analysis was conducted on the data. The findings affirmed that grammatical categories are functional. There was a deliberate linguistic strategy marked by a prevalence of declarative sentences and a notable dominance of complex structures in this genre of digital writing. The strategic use of non-finite clauses contributes to the complexity of the discourse. The genre of writing is also characterized by information ranking and integration. The linguistic choices align with the formal expectations of political and digital communication – precision, depth, and engagement. These observations challenge and enrich existing theories of political discourse and communication strategies in the digital era.

Objectives. This paper delves into the significance of media literacy for PR professionals, especially during crises. Ineffective media communication and poor strategic planning can erode trust, weaken stakeholder relations, and lead to social media crises and a loss of public legitimacy. Materials and Methods. The Cision Global State of Media Report (2022) reveals a decline in media trust and highlights journalists’ preferences for multimedia content. This study examines two crisis situations in Bulgaria: 1) NEXO, a leading digital asset management institution accused of fraud in the USA, and 2) TELUS International Bulgaria’s content moderation issues on Facebook. The focus is on communication techniques like official statements, press releases, and media interviews. The communication techniques used for media relations, like official statements, open letters, press releases, press conferences, and media interviews, are considered for the purposes of this publication. Results. There’s a noticeable gap in research on PR professionals’ media and digital literacy. The NEXO case underscores the challenge journalists face in understanding crises in specialized sectors and the importance of PR specialists in conveying complex information. The TELUS case highlights failures in crisis communication, ineffective diversion tactics, and improper handling of accusations. Conclusions. PR professionals must prioritize the media and journalists during significant public crisies. While media communication practices are evolving in the digital age, the relationship between journalists and PR experts is crucial, yet strained by factors like mistrust and poor communication. Both parties play a pivotal role in shaping public discourse during crisies and have an ethical duty to provide clarity to society.

The study examines some aspects of the impact of digital communication on language and the change in contemporary communication. Our study is focused on the transition that the Romanian language from Moldova made in the last decades. Focusing on the intersection of technology and linguistics we will bring some results of our investigation of how digital platforms such as media, instant messaging, and online communities (most of them professional ones), serve as catalysts for linguistic innovations and the formation of hybrid aspects of language. The study also addresses some dynamics of language in its transition from one influence to another in the context of political and social changes. Rapid exchanges and cultural convergences foster the proliferation of hybrid forms. Understanding these processes is vital for monitoring the evolving nature of languages and for building a framework for language policies and identity, especially important for the society of the Republic of Moldova, which captured and transferred the imprint of the political and historical changes from generation to generation.

Communication and coaching are intertwined disciplines. However, their intersection still needs to be researched due to its relevance to theory and practice. Moreover, the rise of ICT has impacted coaching, from contracting to delivery. This qualitative study investigates the elements of interpersonal communication in online and offline life coaching, its advantages and disadvantages, demographic communication practices, and technology-led changes in coaching. The study uses an interpretative philosophy in a constructivist framework to answer these questions. The study presents preliminary results of a larger population of life coaches and aims to contribute to understanding the nuanced role of communication in coaching.

Abstract Social media is commonly used by governments to disseminate information related to transparency and institutional promotion, but its potential for the dissemination of cultural resources is often overlooked. This research proposes a strategy for adopting social media to achieve cultural dissemination in the municipality of Lamas, Peru, which has tourism potential and has been awarded the “Best Tourism Villages” seal of the World Tourism Organisation. Methodologically, we propose a case study at a propositional exploratory level. We start by determining the current state of dissemination of tangible and intangible resources, as well as the practical use of social media, through a survey of 20 officials. The results reveal that crafts are the most widely disseminated tangible resource in the municipality (according to 55% of officials), and intangible resources are occasionally disseminated (50%). We also find that Facebook is the only digital channel used to disseminate cultural information. In this context, we formulate a strategy for adopting social media to improve cultural dissemination, which consists of six phases: (i) forming a work team, (ii) preparing a budget plan, (iii) strengthening capacities, (iv) taking inventory of cultural resources, (v) coordinating community interests and (vi) preparing a cultural dissemination plan. The findings can contribute to formulating public initiatives for the institutionalisation of social media in governments for the purposes of preserving, promoting and guaranteeing the accessibility of cultural heritage.

The digital world imposes different communication and new leadership styles. This article aims to offer a comprehensive and updated view of these phenomena, synthesizing the findings of previous studies and providing a critical analysis of emerging trends in digital content management and expression in Ecuadorian leadership. The adaptation of leaders to digital tools is highlighted, as essential to maintain cohesion and productivity in an environment transformed by the COVID-19 pandemic. Also, that leaders who effectively manage digital communication not only drive innovation and collaboration but also face challenges that require adequate skills, hence the importance of their education. It is concluded that digitalization is redefining communication and leadership in Ecuador, pointing out both the achievements achieved and the gaps and future challenges. [ABSTRACT FROM AUTHOR]

This research is needed to provide the latest views on the Public Relations and Digital Communication Study Program through online media, namely the website. In addition, in order to increase interaction with the community, especially prospective new students who are looking for information about the Public Relations and Digital Communication study program, as well as to help agencies to continue to adapt to technological developments as an implementation of the implementation of digital communication. This research is a qualitative research with a constructivist approach. The researcher uses constructivists to find out the maximum response of website visitors in disseminating information in the community related to the Study Program through the website. In addition, the constructivist approach was chosen so that researchers have a deeper understanding, not just mere knowledge but are expected to be able to build knowledge and understanding through direct experience and reflection on websites. The implementation of the website development strategy to strengthen the profile of the study program in improving the brand image as one of the applied undergraduate study programs at the State University of Jakarta is a sustainable task and requires continuous efforts to brand this study program to the general public, Personal and Historical Approach to Websites, and Engineering and Aesthetics in the Application of Digital Communication, as well as the Management and Maintenance of Website Development of the Study Program Displaying topics of interest, namely the latest curriculum, topics about curriculum lecturers and topics of graduate job prospects. [ABSTRACT FROM AUTHOR]

In this special issue, the authors theoretically, methodologically, and empirically address challenges and opportunities associated with comparative social media analysis in political contention. Actors from civil society, media, and institutional politics use social media to coordinate, mobilise, and communicate, turning public online communication into an arena of conflict that offers researchers valuable windows of observation. In this introduction to the special issue, we systematise comparative perspectives on social media and political contention. We outline the traditional comparative dimensions of space, time, platform, and case; and suggest an approach for comparison within dimensions that are less dependent on the rapidly changing social media environment and more attuned to the interconnection between social media and political contention. [ABSTRACT FROM AUTHOR]

Terms such as 'fake news' and 'post-truth' circulate freely today within the popular lexicon. It is an environment where objective facts have 'become less influential in shaping public opinion than appeals to emotion and personal belief' (OED). Central here is to understand the conceptual grounding of subjective opinion as a historically specific epistemological structure of social communication. My paper will draw on the Hegelian tradition of critical theory that has in unique ways unified an analysis of the nexus between socio-economic structures and epistemological frameworks. Here I name opinion as a historically specific epistemological structure of self-certainty, which receives validation within what Adorno called the Halbbildung of industrial culture, a form of social consciousness cultivated by the spread of information and economic imperative. It will be argued that the concept of opinion becomes a vital question for understanding, in this 'post-truth' landscape, current standards of instantaneous communication and cultural transmission. [ABSTRACT FROM AUTHOR]

Frequently referred to as 'sexting' or 'amateur pornography', digital sexual images and videos form an increasingly common part of adult sexual relationships. However, the vocabulary available to speak about these practices is limited, with 'sexting' often associated with young people in negative terms. This study is based on 23 interviews with adults in Australia who are 25 years and older. It explores the language adults employ to discuss and comprehend the creation and sharing of sexualised images and videos. Findings show that negative or positive connotations associated with the terms used to discuss sexual images and videos influenced the ways participants drew on, or rejected, terms to align digital practices with their sexual subjectivity. Reticence to engage in active communication about digital sexual practices, and participant's distancing of their own practices from the terms commonly understood to refer to such practices, made it difficult to engage in conversations about consent or desire in the context of digitally mediated sex. Findings provide insight into the ways that -digital sexual subjectivities are discursively framed and extend these implications for sexual health promotion with respect to how to frame messages of digital sexual safety in a sex-positive and open way. [ABSTRACT FROM AUTHOR]

In today's interconnected world, digital communication plays a major role in exchanging information through digital technology. The term "digital" originated from the Latin word "digitus," meaning "finger" or "toe," and has evolved to encompass anything involving computers and electronics. This evolution reflects technological advancements from the 1940s to contemporary developments. Communication, essential for human interaction, has progressed from primitive forms to digital discourse. This development not only showcases technological progress but also the intricate interplay of culture, cognition, and social dynamics. [ABSTRACT FROM AUTHOR]

Events are important instruments that generate emotions and enable multisensory experiences. Hence, companies use as a part of their strategic communications efforts. Following the technological developments live communication formats adopted digital and hybrid formats. This trend was accelerated by the COVID-19 pandemic. Within the theoretical framework of the Technology Adoption Model, the present research investigates the usefulness of digital and hybrid live communication in business-to-business events. Eight experts were interviewed and highlighted both the opportunities and challenges that such types of live-communication are associated with. Hence, flexibility of content creation, new strategic approaches, the inclusion of new target groups, and a differentiated approach to communication towards certain target groups were mentioned as advantages of digital or hybrid live-communication. However, there are also disadvantages of digital live-communication which detract from the positive effects such as the limited interaction among participants, less emotional involvement of participants and lack of attention. The present study has both theoretical and practical implications. [ABSTRACT FROM AUTHOR]

Copyright of Middle East Journal for Humanities & Cultural Studies is the property of Manar Elsharq for Studies & Research and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Herald of Journalism / Habaršy Žurnalistika Seriâsy is the property of Al-Farabi Kazakh National University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The focus of this article is the linguistic choices made by women-seeking-men (WSM) and women-seekingwomen (WSW) on Tinder profiles in the UK, which builds on prior corpus-analytical research on dating profiles (Baker 2018; Collins 2019). Data was collected through TinderBotz, a scraping tool which gathered the information publicly displayed on Tinder profiles. Then, to ensure an ethical research praxis, it assigned each profile random identification numbers that guaranteed the anonymity of the users. The corpus consists of two subcorpora (WSM.C and WSW.C) each containing 405 profiles (average number of words=20.15) from women (18-24 y.o.) based in the UK. Given that profile creation on Tinder consists of two parts (the first being semi-guided and the second part, aka the 'about me' section, being fully creative), each sub-corpora (WSM.C and WSW.C) was in turn divided into two parts. UK.WSM.T.P.C.1 and UK.WSW.T.P.C.1 include the semi-guided part of the profile while UK.WSM.T.P.C.2 and UK.WSW.T.P.C.2 include the 'about me' section). Sketch Engine was used to search for significant n-grams and keywords in both sub-corpora and chi-square tests were conducted to determine the significance of our findings. Our results showed that WSM had less elaborate profiles, mentioned physical attributes (e.g., height) and often redirected potential matches to other platforms (i.e., Instagram). Meanwhile, WSW had more creative 'about me' sections in which they described their identity in greater detail (e.g., leatherdyke). Overall, both groups showed similar profiles in terms of work and relationship status. [ABSTRACT FROM AUTHOR]

Privacy and security in the current modern, digital communication and data transfer-oriented world has become imperative. Most commonly used encryption methods often involve exposing sensitive information, which might be an open gate for potential vulnerabilities. This paper aims to explore the topic of applying ZKPs in cybersecurity in a comprehensive manner. For this purpose, Proposed work will provide an exhaustive description of the basic concepts of Zero-Knowledge Proofs, which refer to both the interactive and non-interactive forms of the product. Additionally, the study will focus on presenting various cryptographic protocols and algorithms utilizing Zero-Knowledge Proofs, such as zk-SNARKs and zk-STARKs. In addition to theoretical studies, Proposed work analyze the practical implementation details of Zero-Knowledge Proofs implementations, cryptographic libraries, programming languages, and frameworks commonly used to create ZKP-based applications. Zero-knowledge proofs enable groundbreaking approaches to address cybersecurity problems with an emphasis on user privacy and data confidentiality. On average, cryptographic operations experienced delays of approximately 10 milliseconds which was not intrusive for real-time systems. The system's throughout remained at a steady average of 100 Mbps all times, so it performed well at processing data despite cryptographic overhead. The packet delivery ratio was constantly high at 98%, implying that most data packets were delivered consistently even over encrypted communication paths. [ABSTRACT FROM AUTHOR]

Digital communication has generated forms of written speech that may deviate from standard ones, such as Greeklish (a Latin-alphabet-based script) vs. Greek. The question of interest is how different orthographic representations of the same referent (e.g. petaloyda, “butterfly”, in Greeklish vs. πϵταλούδα “butterfly” in Greek) may influence word processing, particularly visual word recognition and access to affective connotations. 120 Greek native speakers were tested on a lexical decision task, in which script (Greeklish vs. Greek) and valence (positive vs. negative vs. neutral) were manipulated within participants. Words were matched for word class, frequency, concreteness, length, number of syllables and orthographic neighbourhood. Emotional words differed from neutral ones in valence and arousal. Results yielded faster response times for words written in the standard script (Greek) than the non-standard script (Greeklish). Moreover, regardless of script, response times were negatively correlated with the words’ valence, with slowest responses for negative words and fastest for positive ones, suggesting that positive content accelerates lexical access, whereas negative content slows it down. To sum up, although script type was found to affect word recognition, activation of and access to emotional content seemed to resist non-standard characteristics of visual word processing. [ABSTRACT FROM AUTHOR]

Previous research has not considered how digital communication fits with the established intergenerational solidarity paradigm, although the paradigm has undergone other refinements over time. Consequently, less is known about how the use of digital communication creates new types of intergenerational solidarity between parents and adult children, and how they are associated with their well‐being. With this foundation, we aimed to identify new dyadic patterns of intergenerational solidarity between parents and adult children during the COVID‐19 pandemic in South Korea, with an emphasis on digital communication (texting, video call, and social media interaction), its intersection with other dimensions of solidarity, and its association with parents' and children's well‐being (depressive symptoms, self‐esteem, and life satisfaction). Using an online survey method, we collected data from 407 parent–adult child dyads between April and June 2022 from the Seoul Metropolitan area in South Korea. Three‐step latent class analysis was used for data analysis. We identified four classes describing intergenerational solidarity between parents and adult children (tight‐knit, distant‐but‐digitally‐connected, conflictual, and independent). We found that among dyads of parents and adult children who had tight‐knit and distant‐but‐digitally‐connected relationships with each other, parents reported better well‐being on all three outcomes, and children reported better life satisfaction compared to dyads who had conflictual relationships. Our findings suggest that incorporating digital communication into the intergenerational solidarity paradigm is useful to better understand the multidimensional characteristics of intergenerational relationships between older parents and their adult children. [ABSTRACT FROM AUTHOR]

As reliance on digital communication grows, so does the importance of communicating effectively with text. Yet when communicating with text, benefits from other channels, such as hand gesture, are diminished. Hand gestures support comprehension and disambiguate characteristics of the spoken message by providing information in a visual channel supporting speech. Can emoji (pictures used to supplement text communication) perform similar functions? Here, we ask whether emoji improve comprehension of indirect speech. Indirect speech is ambiguous, and appropriate comprehension depends on the receiver decoding context cues, such as hand gesture. We adapted gesture conditions from prior research (Kelly et al., 1999, Experiment 2) to a digital, text-based format, using emoji rather than gestures. Participants interpreted 12 hypothetical text-message exchanges that ended with indirect speech, communicated via text only, text+emoji, or emoji only, in a between-subjects design. Like that previously seen for hand gesture, emoji improved comprehension. Participants were more likely to correctly interpret indirect speech in the emoji-only condition compared with the text+emoji and the text-only conditions, and more likely in the text+emoji condition compared to the text-only condition. Thus, emoji are not mere decoration, but rather are integrated with text to communicate and disambiguate complex messages. Similar to gesture in face-to-face communication, emoji improve comprehension during text-based communication. [ABSTRACT FROM AUTHOR]

This research aimed to discover hidden patterns of intergenerational solidarity and digital communication among older parents and adult children during and after the pandemic, examine the transition patterns of solidarity classes between the two-time points, and investigate whether solidarity transition patterns are associated with older parents' cognitive decline after the pandemic. Using the Korean longitudinal parent–child dyadic data in 2022 (during the pandemic) and 2023 (after the pandemic) studies, 326 older parent-adult child pairs were used in latent class and latent transition analyses. Results of latent class analyses showed that three solidarity classes were identified among older parents and adult child pairs in 2022 and 2023 studies: Tight-knit traditional, living apart-but-digitally connected, and detached. Results of latent transition analysis showed that the majority of parent–child pairs maintained the same latent classes between 2022 and 2023 studies. Furthermore, this study found that older parents who stayed in the tight-knit traditional latent class during and after the pandemic reported lower cognitive decline compared to those who stayed detached latent class between the two-time points. These findings suggest that structural and functional solidarity are likely to be an important factor in alleviating older parents' cognitive decline. Intergenerational solidarity can be a basis for preventing the onset of Alzheimer's disease in old age. [ABSTRACT FROM AUTHOR]

Social media platforms such as Facebook and X (formerly Twitter) set their core aim as bringing people and communities closer together. Yet, they resemble a digital communicative battleground in which hate speech is increasingly present. Hate speech is not benign. It is the communicative driver of group oppression. It is therefore imperative to disarm this digital communicative battlefield by (a) regulating and redesigning social media platforms to prevent them from playing an active and enabling role in the dissemination of hate speech and (b) empowering citizen-users and local civil associations to recognise and actively counter hate speech. This top-down and bottom-up approach necessarily enforces responsibility and builds capacity. This requires that we adapt and combine three aspects of communicative peacebuilding: first, the (re)building of civil-communicative institutions; second, the use of digital citizenship educational programmes to support the development of civil-communicative skills for using social media; and third, the identification and use of local civil capacity and knowledge, which manifests in the present context in the use of local evidence-based anti-hate speech interventions. We argue that this interdisciplinary combinatorial approach has the potential to be effective because it combines two things: it places responsibility on relevant actors to both make social media safer and to navigate it harmlessly and responsibly; and it simultaneously helps build the capacity for actively identifying and countering hate speech in civil societies. [ABSTRACT FROM AUTHOR]

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