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Uruguay es un país que desde 2005 ha realizado una política activa de control del tabaco. Sin embargo, la evolución de la demanda del total de productos de tabaco muestra un descenso insignificante en los últimos cinco años, lo que es contrario a lo esperado. La hipótesis es que el fuerte crecimiento del ingreso de los hogares unido a una elasticidad-ingreso de la demanda de cigarrillos cercana a 1 fue uno de los factores que contrarrestó el aumento real en los precios vía impuestos. El aumento en el ingreso de los hogares fue de 36% en términos reales en el periodo 2005-2009 debido a la fuerte recuperación luego de la crisis del año 2002. Por otro lado, un segundo factor explicativo importante de la demanda de cigarrillos en el Uruguay es la sustituibilidad entre cigarrillos y tabaco de armar. El impuesto y precio del tabaco de armar sigue siendo sustancialmente más bajo que el del cigarrillo, de forma que en los últimos años la cantidad demandada de tabaco de armar ha subido. El trabajo consistió entonces en revisitar un estudio de demanda realizado en 2004 por los autores y volver a estimar una función demanda de los dos productos principales de tabaco en el Uruguay (cigarrillos y tabaco de armar), lo que permite estimar las elasticidades precio, ingreso y cruzadas. A partir de estas estimaciones se realiza un ejercicio de simular alternativas de incrementos de impuestos con lo que se evalúa qué aumentos son necesarios para realmente impactar sobre la demanda en un escenario de crecimiento del ingreso de los hogares moderado de 2.5% anual y alto de 5% anual. Se confirma que se necesitan aumentos de impuestos muy superiores a los verificados en el último quinquenio.Uruguay, a country with a solid tobacco control policy since 2005 shows, contrary to expectations, an insignificant decrease in total tobacco products' sales in the last five years. The hypothesis is that on one side, changes in household income and the income elasticity of the demand for cigarettes were important countervailing factors in the demand of both products. The period 2005-2009 shows a large increase of 36% in household real income in Uruguay due to fast economic recovery after the 2002 crisis. The second factor is the interchangeability of roll your own and cigarettes and the impact on the demand of each product as a reaction to tax and price changes. The tax and price of roll your own tobacco remains substantially lower than that of cigarettes. This fact, and the increased substitution of roll your own for cigarettes seems to be the main reasons for the low impact of the policy of tobacco tax and price increases. This paper then consists of a revision of a 2004 study to estimate separate demands for both main tobacco products and obtain estimates for own price, cross price and income elasticities. Then, a simulation study was performed using the elasticities found and two scenarios of increases in household income: moderate (2.5% per year) and high (5% per year) confirming that countries where income is growing fast and with a potential for substitution towards cheaper products require substantial cigarette tax and price increases for a fiscal tobacco control policy to become effective.

Uruguay, a country with a solid tobacco control policy since 2005 shows, contrary to expectations, an insignificant decrease in total tobacco products' sales in the last five years. The hypothesis is that on one side, changes in household income and the income elasticity of the demand for cigarettes were important countervailing factors in the demand of both products. The period 2005-2009 shows a large increase of 36% in household real income in Uruguay due to fast economic recovery after the 2002 crisis. The second factor is the interchangeability of roll your own and cigarettes and the impact on the demand of each product as a reaction to tax and price changes. The tax and price of roll your own tobacco remains substantially lower than that of cigarettes. This fact, and the increased substitution of roll your own for cigarettes seems to be the main reasons for the low impact of the policy of tobacco tax and price increases. This paper then consists of a revision of a 2004 study to estimate separate demands for both main tobacco products and obtain estimates for own price, cross price and income elasticities. Then, a simulation study was performed using the elasticities found and two scenarios of increases in household income: moderate (2.5% per year) and high (5% per year) confirming that countries where income is growing fast and with a potential for substitution towards cheaper products require substantial cigarette tax and price increases for a fiscal tobacco control policy to become effective. [ABSTRACT FROM AUTHOR]