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The profession of industrial design has evolved and grown more sophisticated over the past few decades. From computer-aided design (CAD) enabling faster and better design processes, to the development and perfecting of visual brand language (VBL) as a strategic driver for design, this discipline has increased its strategic impact and ability to support a company's brand values. Still, the design profession has yet to embrace multi-sensory design fully as an effective way to build better product-based brand experiences. The adoption of sensory driven design is becoming more crucial, given today's rapidly evolving user expectations, and this paper will show how multi-sensory design can build better product and user experiences, thus supporting corporate brand values and messaging. Additionally, the paper will discuss the implications of sensory driven design on business practice. [ABSTRACT FROM AUTHOR]

The article presents a case study of designing a safe and usable vocal smoke detector called SignalONE Safety/Kidsmart Vocal Smoke Detector involving Bresselgroup. The detector is said to be capable of delivering alerting signals that are more effective compared with those used in traditional tone smoke detectors. It emphasizes the importance of proper placement and installation to the effectiveness of the device. One of the human factors challenges in the design of the detector was the user interaction.