Search

Focuses on the profit-making potential of the Internet. Viability of the market; User demographics worldwide; Purchase decisions made based on online information; Internet as a direct sales distribution and marketing channel; Cost-sharing; Time-shifting advantage; Ability of customers to self-target their search efforts; Comparative shopping agents; Immediacy of feedback loop between customer and provider.

Discusses the returns policy in the CD-ROM industry. Convergence of the CD-ROM market; Consumer returns to retailers; Retailer returns to the publishers through distributors; Industry's failure to establish a consistent and pro-active return policy; CD-ROM titles viewed as entertainment products rather than software, and considered to be returnable for any reason.

Presents an overview of changes and future trends in CD-ROM distribution and marketing. Market growth; Title development; Prices; Packaging.

Presents a global perspective on CD-ROM publishing. Revenue from software applications; Marketing of consumer-oriented multimedia titles; Fragmentation of CD-ROM market in Europe due to differences in language and culture; Selection of republishing partner.

Presents a discussion of CD-ROM title planning strategy. Effect of descending price points and the opening of broader channels on the market; Shift from suggested retail price to net pricing; Funding for product development; Effect on publishers.

Questions why the hotbeds of online Internet development and technologies are centered on the East Coast in New York while the breakthroughs in gaming and titles are settled in California. Electronic media publishing market that emerged in the mid-1990s; Reason why most Internet developers are found in New York.