35 results on '"Shocker, Allan D."'
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2. Goal-Derived Categories and the Antecedents of Across-Category Consideration
3. Composite Branding Alliances: An Investigation of Extension and Feedback Effects
4. Economic impact of marketing alliances on shareholders' wealth
5. Product Complements and Substitutes in the Real World: The Relevance of "Other Products"
6. Inferring Market Structure from Customer Response to Competing and Complementary Products
7. Multiple-Category Decision-Making: Review and Synthesis
8. Competitive Market Structure Analysis: A Comment on Problems
9. Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity
10. Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue
11. Substitution in Use and the Role of Usage Context in Product Category Structures
12. Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review
13. A Simulation Comparison of Methods for New Product Location
14. A Consumer-Based Methodology for the Identification of New Product Ideas
15. A Note on the Application of Portfolio Theory: A Comment on Cardozo and Smith
16. Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-in-Use
17. Customer-Oriented Approaches to Identifying Product-Markets
18. A Customer-Oriented Approach for Determining Market Structures
19. LINMAP (Version II): A FORTRAN IV Computer Program for Analyzing Ordinal Preference (Dominance) Judgments via Linear Programming Techniques and for CONJOINT Measurement
20. Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions
21. Limitations of Incremental Search in Media Selection
22. Linear Programming Techniques For Multidimensional Analysis Of Preferences
23. Determining The Competitive Structure of Product-Markets: Practices, Issues, and Suggestions
24. An Approach to Incorporating Societal Preferences in Developing Corporate Action Strategies
25. Estimating the weights for multiple attributes in a composite criterion using pairwise judgments
26. LINMAP: Linear Programming Techniques for the Multidimensional Analysis of Preferences
27. Reply: [A Simulation Comparison of Methods for New Product Location]
28. Research in Marketing Jagdish N. Sheth
29. Managing Brand Equity David A. Aaker
30. A marketer's view of competition and antitrust.
31. Product, person, and purpose: putting the consumer back into theories of dynamic market behaviour.
32. Pretest Market Models: A Critical Evaluation.
33. The Effect of Design and Estimation Program on Conjoint Utility Limits: A Comment.
34. Measurement of a Composite Criterion of Managerial Success.
35. The SPSS X Guide to Data Analysis Marija Norusis
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