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The current research explored the antecedents and consequences of the memorable experiences of Chinese tourists in duty-free shopping. Utilitarian (i.e., savings, quality, and convenience) and hedonic (i.e., value expression, exploration, and entertainment) benefits were proposed to enhance the memorable experiences of these tourists. Unlike previous studies, this study examined the antecedents and consequences of memorable experiences in the field of duty-free shopping for the first time. Based on these theoretical relationships, a research model with 11 hypotheses was developed and the hypotheses tested with data collected from 523 Chinese tourists with shopping experiences at duty-free shops in Korea. The results of structural equation modeling analysis indicated that savings, quality, exploration, and entertainment benefits play important roles in the formation of memorable experiences. Additionally, memorable experiences were found to be an important predictor of brand attitude and brand preference. Moreover, brand preference had a positive influence on WOM.

Before understanding customers’ perceptions of hotel CSR, it is important to understand service providers’ responses to hotel CSR because they are the key person to implement the CSR strategy. Therefore, this study investigates the structural relationship among multidimensional CSR performance, attitude, emotions, and resultant behaviors as perceived by hotel employees. In addition, moderating role of employees’ positional levels in the proposed model is evaluated. The findings show that environmental, ethical, and financial/economic domains consisting of hotel CSR performance effectively explain the resultant behaviors that follow. However, social/philanthropic and legal domains do not have considerable effects. The positions held by hotel employees partially moderate the relationships between the proposed constructs. The results of this study add important insights to the existing literature and help hotel practitioners better understand how multidimensional CSR causes positive attitudes, emotions, and behaviors and how the structural model changes depending on the position levels. These results are achieved by using the newly developed hotel CSR measurement scale, which was made through careful and rigorous six-stage procedures.

For humans, happiness can be a consequence of positive behaviours and regarded as their ultimate goal (Seligman, 2004). Since the late 1990s, happiness has been a prominent topic in the field of positive psychology, which seeks, from a psychological perspective, to understand how to make people happier and help them lead more satisfactory lives (Peterson et al., 2005; Seligman, 2004). According to Authentic Happiness Theory (AHT), developed by positive psychologist Martin Seligman (2004), seeking life satisfaction is a long-lasting life concept. As the understanding of tourism experience has evolved to see it as a life-changing event for profound intra-transformation of a person, religious experience during pilgrimage has been investigated to understand the holistic phenomenon of religious tourism (Andriotis, 2009; Belhassen et al., 2008). The experience of oneself in a sacred place is considered the key element that religious tourists seek during their visits to religious tourism destinations. During their visits to religious sites, they have particular experiences that can be mainly provided in these places through psychological and emotional changes. Moreover, religion has a significant impact on life satisfaction and happiness (Headey et al., 2010). Tir visits to religious sites, they have particular experiences that can be mainly provided in these places through psychological and emotional changes. Moreover, religion has a significant impact on life satisfaction and happiness (Headey et al., 2010). This study applies AHT to religious tourism experiences and extends the model to the emotional aspect. This study aims to investigate the impact of religious tourism experiences on two personal values and focuses on the mediating role of emotional connection between religious tourism experience and personal values. For this study’s empirical analysis, religious tourists who answered that religion was important for their travel in Rome/Vatican City were asked to participate in a survey process. This study proves that religious tourism experiences affect happiness and self-satisfaction / fulfilment.

This study aims to identify experience of international food tourists in Hong Kong. More specifically, it was to analyze the functions of local food attributes and benefits from local food consumption on satisfaction, behavioral intention, and destination familiarity. The adopted methods used to achieve the objectives were impact‐range performance analysis (IRPA) and impact asymmetry analysis (IAA). After undertaking a survey using a sample of international tourists in Hong Kong, a total of 1,184 questionnaires were employed for data analyzes. Results of exploratory factor analyzes generated three domains of local food attributes and two domains of benefits sought from tasting local foods. Unlike multiple regression analyzes, IRPA and IAA produced various results for marketing implications. For example, epistemic benefit was classified as a "satisfier," whereas food novelty attribute, emotional benefit, and food quality attribute were labeled as "dissatisfiers." In addition, restaurant quality attribute was considered a "frustrator." Thus, the three dependent variables have different roles in explaining local food attributes and consumption benefits. [ABSTRACT FROM AUTHOR]

For humans, happiness can be a consequence of positive behaviours and regarded as their ultimate goal (Seligman, 2004). Since the late 1990s, happiness has been a prominent topic in the field of positive psychology, which seeks, from a psychological perspective, to understand how to make people happier and help them lead more satisfactory lives (Peterson et al., 2005; Seligman, 2004). According to Authentic Happiness Theory (AHT), developed by positive psychologist Martin Seligman (2004), seeking life satisfaction is a long-lasting life concept. As the understanding of tourism experience has evolved to see it as a life-changing event for profound intra-transformation of a person, religious experience during pilgrimage has been investigated to understand the holistic phenomenon of religious tourism (Andriotis, 2009; Belhassen et al., 2008). The experience of oneself in a sacred place is considered the key element that religious tourists seek during their visits to religious tourism destinations. During their visits to religious sites, they have particular experiences that can be mainly provided in these places through psychological and emotional changes. Moreover, religion has a significant impact on life satisfaction and happiness (Headey et al., 2010). This study applies AHT to religious tourism experiences and extends the model to the emotional aspect. This study aims to investigate the impact of religious tourism experiences on two personal values and focuses on the mediating role of emotional connection between religious tourism experience and personal values. For this study's empirical analysis, religious tourists who answered that religion was important for their travel in Rome/Vatican City were asked to participate in a survey process. This study proves that religious tourism experiences affect happiness and self-satisfaction / fulfilment. [ABSTRACT FROM AUTHOR]

To provide an enhanced understanding of performing arts tourism in the Asian context, the present study investigates the motivations, intentions and performance preferences of a particular source market -- Japan. Five primary motivations identified for this group when travelling to Korea to watch a theatre-based performance were: to relieve stress, to learn about Korean culture, to socialise, to enhance their life satisfaction, and curiosity. The various motivations were significantly different in the case of the following independent variables: socio-demographics, prior experiences of travel and of attending performances. Diverging results were reported from the respective analyses using the multinomial logit and BN regression models. The respondents who were most favourably disposed to attending a future theatre-based performance in Korea were (based on their future intentions), married, aged over 40, had prior experience of attending a Korean performance, had at least a college level education, preferred modern-style performances and were ready to pay an admission fee of US$40 or above. [ABSTRACT FROM AUTHOR]