Search

The paper aims to examine the evolving retail sector in recent years, specifically how digitalisation and technological innovations have transformed it. All actors have had to adapt to remain competitive. Notably, a new innovation in the retail sector, namely the checkout-free or cashierless store, emerged in 2018. Systematic literature is relied upon to achieve the study's objectives. The significance of this study lies in the use of multiple IT tools such as AI, cameras, sensors, and self-organising shelves to replace human intervention in the retail sector. Globally, several startup companies have developed this new unmanned solution, and Amazon Go stands out as one of the most well-known among them. The primary objective of this pioneering concept is to enhance efficiency by saving time and reducing queues. The aim is to enable customers to enter and exit the store with minimal human contact as quickly as possible. This paper presents the recent trend of the cashierless concept, its evolution, and proliferation. A systematic literature review and data analysis from the Crunchbase Database were conducted. The findings demonstrate that this recent concept is altering both consumers’ purchasing behaviours and companies’ business models. This paper provides novel perspectives and insights into the wider literature on cashierless concepts and smart retail in the context of digital business.

Digitalization and technological innovation have revolutionized the retail sector. In recent years, a new trend has emerged in the form of unmanned stores, pioneered by Amazon Go. Unmanned solutions using artificial intelligence are beginning to enter the public consciousness and represent a new sustainability perspective (such as lowering paper waste, packaging or using sustainable construction materials) in trade. Although it is not yet widespread and is still a new solution for consumers, the global market dynamics suggest that it will expand in the future. Unmanned shops pose some challenges, but these can be effectively addressed by the appropriate introduction of new technology. To identify or filter out potential shortcomings of this technology on the consumer side, it is also necessary to examine the acceptance of this technology by customers. In this paper, the internationally accepted Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model was modified and used to examine how consumers accept this technology. For data analysis, Partial Least Squares-Structural Equation Modelling method was applied. In the proposed model six constructs were examined on how they influence the intention to use. In the performed query, Hungarian university students' behavioural intention is influenced by performance expectancy, effort expectancy, and hedonic motivation. However social influence, atmosphere, and price sensitivity have no significant influence on use intention. [ABSTRACT FROM AUTHOR]

The paper aims to examine the evolving retail sector in recent years, specifically how digitalisation and technological innovations have transformed it. All actors have had to adapt to remain competitive. Notably, a new innovation in the retail sector, namely the checkout-free or cashierless store, emerged in 2018. Systematic literature is relied upon to achieve the study's objectives. The significance of this study lies in the use of multiple IT tools such as AI, cameras, sensors, and self-organising shelves to replace human intervention in the retail sector. Globally, several startup companies have developed this new unmanned solution, and Amazon Go stands out as one of the most well-known among them. The primary objective of this pioneering concept is to enhance efficiency by saving time and reducing queues. The aim is to enable customers to enter and exit the store with minimal human contact as quickly as possible. This paper presents the recent trend of the cashierless concept, its evolution, and proliferation. A systematic literature review and data analysis from the Crunchbase Database were conducted. The findings demonstrate that this recent concept is altering both consumers' purchasing behaviours and companies' business models. This paper provides novel perspectives and insights into the wider literature on cashierless concepts and smart retail in the context of digital business. [ABSTRACT FROM AUTHOR]