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The digital explosion experienced in Africa has rendered old media laws and ethics inapplicable in dealing with cases of abuse and misuse on social media platforms. As a result, authorities in most African countries are playing catch-up in combating bloggers and citizens who keep flouting media laws and ethics in cyberspace. This paper, focussing on mis/disinformation, identifies the key concerns and challenges in the present online content regulation in Kenya. It offers an up-to-date, well-informed review of the Kenyan regulatory landscape and a critical analysis of its limitations and the risks associated with it. In responding to these limitations, the paper proposes a concept of Media Regulation and Media Literacy (MRAML). MRAML incorporates media literacy education as part of the existing cyber regulation in curbing harmful online content. MRAML is anchored in UNESCO's Triple E's Model and social responsibility theory and recognises internet users as crucial stakeholders who can also be incorporated in online content regulation. MRAML aims to empower Kenyan internet users by creating awareness of the existing cyber regulations, developing their skills in critical thinking and enhancing their ability to identify and tackle illegal and harmful online content, thereby ensuring a safe, respectful, harmonious and inclusive Kenyan cyberspace. [ABSTRACT FROM AUTHOR]

This article identifies the key but common challenges in the regulation of online content in Kenya, Uganda and Tanzania in East Africa (EA), both in terms of the regulatory challenges and the controversies surrounding government legislative responses to curbing illegal and harmful online content. To address these challenges, the article proposes the incorporation of digital literacy into the existing cyber legislations through content regulation and digital literacy, a new concept geared towards empowering the internet users in EA to be not only aware of the existing content legislation but also develop critical thinking skills and abilities to take action on illegal and harmful online content on a daily basis. [ABSTRACT FROM AUTHOR]