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The aim of this paper is to draw the attention of researchers to several phenomena pertaining to the behaviour of an individual in a group that can significantly contribute to the theory of customer loyalty. This study investigates the application of group psychology to the theory of customer loyalty with the aim of generating guidelines for creating and maintaining strong customer clubs and brand communities. Based on the analyses of the conditions for raising collective consciousness and the case studies of Harley-Davidson and BMW's marketing strategies, this paper develops guidelines for creating strong brand communities. The paper equips managers with guidelines for creating customer club and brand community programmes to achieve their specified goals. The principles of group psychology provide material for elaborating the theory of customer club and practically improving the functionality of brand communities. [ABSTRACT FROM AUTHOR]

George Herbert Mead's social psychology went off in two different directions; one explained the social world in terms of language, the other in terms of (individual) biology. This paper addresses the latter approach, in Mead's early social psychology in terms of instincts and in his later social psychology in terms of fundamental impulses. The approach derives from William McDougall's An Introduction to Social Psychology in 1908 and changed in response to criticism of instincts following World War I by John Dewey, Ellsworth Faris, Floyd Allport, and Luther Bernard, among others. The paper argues that such an approach was a dead end and had to be rejected to allow for a scientific social psychology. [ABSTRACT FROM AUTHOR]

Abstract This paper analyzes the use of Quranic rhetoric and imagery in al-āhir Waār's 1974 novel al-Zilzāl (The Earthquake). More specifically, it emphasizes Waār's employment of Quranic eschatology to blur the boundary between 'religious' and 'secular' forms of discourse in the construction of Algerian nationalist discourse. The paper investigates al-Zilzāl's critical engagement with the rhetoric of Arabism and Islamism in post-revolutionary state politics, highlighting the novel's hybrid genre, its conscious manipulation of narrative time and space, as well as its incorporation of various registers of the Arabic language. Through the mobilization of eschatological notions of struggle, death and sacrifice, al-Zilzāl unsettles a number of authorized narratives on Algerian national identity, language and literature. [ABSTRACT FROM AUTHOR]

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Copyright of Revue Anthropologie et Sociétés is the property of Anthropologie et Societies and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)