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1. La autenticidad de la marca, su efecto en la imagen y reputación de marca de productos cerveceros en México.

Author

María Echeverría-Ríos, Osiris, Melchor Medina-Quintero, José, and Abrego-Almazán, Demian

Subjects
DATA analysis, QUESTIONNAIRES, MODERATION, REPUTATION, BEER, BRAND image
Abstract

Copyright of Estudios Gerenciales is the property of Universidad ICESI and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2021
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