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2. ERP marketing and Italian SME's

Author

Morabito, Vicenzo, Pace, Stefano, and Previtali, Pietro

Subjects
Small and medium sized companies -- Management, Enterprise resource planning -- Methods, Management information systems -- Marketing, Enterprise resource planning, MIS, Company business management, Company marketing practices, Business, Business, international
Abstract

The results of a survey on sale of Enterprise Resource Planning solutions to small and medium-sized enterprises in Italy are analyzed. The study concludes that marketing abilities of suppliers of ERP solutions play an important role in diffusion of ERP.

Published
2005

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