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Given that the educational sector was particularly hard hit in most countries around the world during the COVID-19 pandemic, the study employs an extended UTAUT2 to investigate student use and satisfaction with e-learning in a developing country setting. We employed partial least squares structural equation modelling (PLS-SEM) on 616 data responses gathered online from university students during the pandemic to evaluate our integrated model. This paper found that not all the predictors of the UTAUT2 model were statistically significant in predicting behavioural intention. Our results revealed that performance expectancy, effort expectancy, and facilitating conditions, as predictors, have no influence on various outcomes relating to the behavioural intention to use e-learning. The study also found that e-learning interaction quality predicts student satisfaction. Other theoretical and practical implications are also detailed in our study.

Given that the educational sector was particularly hard hit in most countries around the world during the Covid-19 pandemic, the study employs an extended UTAUT2 to investigate student use and satisfaction with e-learning in a developing country setting. We employed partial least squares structural equation modelling (PLS-SEM) on 616 data responses gathered online from university students during the pandemic to evaluate our integrated model. This paper found that not all the predictors of the UTAUT2 model were statistically significant in predicting behavioural intention. Our results revealed that performance expectancy, effort expectancy, and facilitating conditions, as predictors, have no influence on various outcomes relating to the behavioural intention to use e-learning. The study also found that e-learning interaction quality predicts student satisfaction. Other theoretical and practical implications are also detailed in our study. [ABSTRACT FROM AUTHOR]

This study shows how political party social responsibility influences voting intentions. The mediating effect of voter satisfaction, and political party preference was also studied. The purpose of this paper is to provide empirical evidence on the applicability of Corporate Social Responsibility (CSR) in political marketing. The study provided a conceptualization of political party social responsibility and also evidence of political party involvement in social responsibility using online reports. A content analysis of online reports found a narrow focus on CSR pertaining mainly to initiatives such as philanthropy and cause-promotions. We developed a scenario of a hypothetical political party and surveyed 173 voters to examine how voters will respond to perceived CSR initiative by a political party/candidate. The findings indicate that political party social responsibility has a significant relationshp with voter satisfaction and voter preference. Political party social responsibility was found to have an indirect relationship with voter intentions through voter satisfaction and voter preference. This study contributes to knowledge of how political marketing could be improved using social responsibility. This paper seeks to start an academic debate on how political party social responsibility could be used to create value for political parties, political candidates, and voters. [ABSTRACT FROM AUTHOR]

This paper assesses the level of mobile health service quality and its effect on user satisfaction and continual usage among selected maternal healthcare users in rural Ghana. A purposive sampling method is deployed to select 305 respondents. Structural equation modelling technique is used to analyse an mHealth service quality model. Among the three dimensions of mHealth service quality, only interaction quality is significant on user satisfaction while all the three mHealth service quality dimensions were found to have a positive impact on continual usage. A positive effect of satisfaction on continual usage exists and perceived monetary cost moderates the effect. The study suggests that service providers should empower their personnel through the provision of periodic training on good customer relations. This paper contributes to the understanding of service quality issues in mHealth services for maternal healthcare delivery with insights for other sectors. [ABSTRACT FROM AUTHOR]

Purpose: Currently, mobile payments have become pervasive in electronic commerce and are steadily increasing in many regions worldwide. In the literature, however, its continued usage among consumers is deemed equivocal, particularly among small businesses. This study uses the unified theory of acceptance and use of technology (UTAUT) to examine mobile money continuance intention among micro enterprises in an emerging/less-developed economy. This study aims to explore the mediating role of agent credibility on this relationship, given that these agents are contingent actors between service providers and mobile money users. Design/methodology/approach: After a preliminary qualitative enquiry, quantitative data collected from 584 micro enterprises were tested from the UTAUT perspective, using structural equation modelling. Findings: Findings from the study establish the applicability of the UTAUT in explaining the antecedents, motivations and continuance intention of mobile money usage among micro enterprises. Further, beyond their direct effects, the UTAUT conditions have indirect effects on the continuance intention through their effect on perceived agent credibility. Originality/value: The findings provide evidence to issues of research and managerial interest, offering insightful implications to the academic and practitioner communities, respectively. [ABSTRACT FROM AUTHOR]

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