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This paper focuses on the analysis of competitive brands in the market and the aim of this study is to specify the position of the brands Coca-Cola, Pepsi and Kofola in the Czech Republic. Firstly, there is a theoretical part aimed at general issues of brands. In the next, empirical part, particular elements of the selected brands, their product portfolio and mainly marketing communication are briefly characterized. The research study use an experiment (in-hall test) and questioning. The blind in-hall test has been supposed to reveal which coke drink respondents - students like most and whether they can actually identify it according to taste. The questionnaire consequently investigates the consumption of coke drinks and primarily the knowledge of and the attractiveness of advertising campaigns of the selected brands. The results clarify the position of the particular brands in the local market. The study contributes to research stream by examining the nature of competitive interaction between Coke and Pepsi and special local brand Kofola in local market in the Czech Republic. Implications for research, practice, and limitations are discussed.

The article discusses new case law issued by higher courts regarding insurance and damage compensation as well as nonmaterial damage both in terms of the new Civil Code and previous legal regulations. A major part of the article is dedicated to court rulings regarding motor third party liability insurance and motor hull insurance. The article lists rulings declining damage compensation due to rejected claims, lack of randomness or due to the fact that the damaged party is the obliged party in terms of subrogation claim of Czech Bureau of Insurers. As for damage compensation in general, the article also discusses rulings in cases when the pain and suffering of survivors of a person that died in a car crash develops into a separate condition as well as rulings whether the existence of a damage liability insurance is reflected in the awarded amount of compensations is reflected. The interpretation of subrogation claim under motor third party liability insurance in case of poor technical condition of the vehicle has changed. On the contrary, as for the interpretation of statute of limitation regarding compensations, Constitutional Court -- as a followup of the Supreme Court ruling -- ruled that this issue lacks the constitutional dimension and hence the ruling of the Supreme Court that has been always consistent remains unaffected. The article also discusses other issues unrelated to motor insurance such as ruling on livestock liability insurance or insolvency property insurance. [ABSTRACT FROM AUTHOR]

The paper deals with the development of case law in the field of compensation for damage and non-material damage, especially in relation to the new Civil Code. Among the more general issues, it deals with the issue of subsidiary application of the Civil Code in the field of employment relationships and issues of limitation of the right to indemnity from liability insurance and the right to compensation for the death of a close person. Regarding individual legal topics, it refers to court decisions concerning compensation for damage and compensation for non-material damage. In the field of compensation for damage, it is a question of defining the concept of operational activity, the limit of compensation for damage to property brought in within the accommodation and proving the loss of earnings. In the field of compensation for non-material damage, following judgments are mentioned: compensation for non-material damage for animal injuries, extraordinary circumstances for the application of the new Civil Code for legal relationships of compensation for damage incurred under previous legislation and compensation for non-material damage caused by a forced change of occupation due to the death of a close person. [ABSTRACT FROM AUTHOR]

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Copyright of Insurance Discourses / Pojistne Rozpravy is the property of Czech Insurance Association and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)